Michael Innes
White Plains,NY
Summary
Innovative Cannabis Botanist, Rosin Artisan, and Peer Marketing Expert with a unique blend of experience in cannabis cultivation, processing, and brand marketing. Began my career in New York with clothing brand marketing before relocating to California to dive deeper into the cannabis industry. My expertise spans cannabis cultivation, rosin production, peer marketing, and design. With a passion for the cannabis sector's growth, I am ready to bring my skills to the next level and contribute to a dynamic team.
Overview
9
9
years of professional experience
Work History
Cannabis Consultant
Delta Count Consultants LLC.
Westland, MI
01.2023 - Current
- Grow room buildout and optimization
- Processing equipment design and construction
- SOP development and implementation
- Assisted with facility design and system integration
Cannabis Cultivation & Marketing Specialist
CoolerPak Farms LLC.
Saint Clair, MI
01.2020 - 01.2023
- Designed grow room layout and optimized space usage
- Led cultivation operations, including cloning and plant care
- Developed BHO (Butane Hash Oil) equipment for extraction processes
- Managed rosin processing operations and related quality control
- Designed and executed peer marketing campaigns for cannabis and lifestyle brands
- Managed social media marketing strategies
- Delivered excellent customer service and troubleshooting support
- Drafted and implemented Standard Operating Procedures (SOP) for operations
Marketing and Design Specialist
Pissing Excellence LLC.
Los Angeles, CA
01.2016 - 01.2019
- Led peer marketing initiatives within the cannabis community
- Managed social media platforms to boost brand visibility
- Developed design concepts and marketing campaigns for clothing and cannabis products
- Played a key role in promoting cannabis-related initiatives and lifestyle brands in California
Skills
- Cannabis Cultivation & Cloning
- Rosin Production & BHO Extraction
- Grow Room Design & Layout Optimization
- SOP Development & Compliance
- Peer Marketing & Brand Strategy
- Social Media Content Creation & Management
- Troubleshooting & Client Relations
Timeline
Cannabis Consultant
Delta Count Consultants LLC.
01.2023 - Current
Cannabis Cultivation & Marketing Specialist
CoolerPak Farms LLC.
01.2020 - 01.2023
Marketing and Design Specialist
Pissing Excellence LLC.
01.2016 - 01.2019
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