Michael Kasten
Oconomowoc,WI
Summary
Driven Area Sales Manager with 5+ years of experience in management capacity and strong competitive sales drive, adaptability and perseverance. Well-honed listening skills and problem-solving attitude to uncover needs and overcome objections to close sales and achieve goals within assigned territory. Successfully motivates and develops sales teams in results-driven and customer-focused environments with positive attitude towards achievement.
Overview
23
23
years of professional experience
Work History
On Premise Area Sales Manager
Beer Capitol
09.2019 - Current
- Increased sales revenue by developing and implementing strategic sales plans for the assigned territory.
- Established strong relationships with key clients, resulting in increased customer retention and satisfaction.
- Expanded market share through effective prospecting, lead generation, and negotiation skills.
- Enhanced team performance by providing ongoing coaching, training, and mentoring to sales representatives.
On Premise Sales Representative
Beer Capitol
09.2008 - 09.2019
- Responsible for one of the highest volume sales areas in the On Premise division
- Served as a knowledgeable resource for customers by staying current on industry trends and product offerings.
- Developed territory management plans to optimize time allocation and maximize sales results.
- Identified customers' needs and provided information on appropriate products in effort to promote cross-selling.
On Premise Sales Representative
Miller Brands
09.2000 - 09.2008
- Called on the highest volume account in the On Premise division
- Increased sales by establishing and maintaining strong relationships with key clients.
- Boosted brand visibility through strategic placement of promotional materials in high-traffic areas.
- Conducted regular client visits to maintain relationships, foster loyalty, and identify new opportunities for revenue growth.
Education
Small Business Management
Northcentral Technical College
Wausau, WISkills
- Complex Negotiations
- Territory Management
- Closing Strategies
- Sales Team Supervision
- Sales Presentations
- Sales Training
- Relationship Building
- Account Monitoring
- New Account Development
- Partnership Development
- Problem Solving
- Goal Setting
- Performance Monitoring
- Cross-functional Collaboration
- Team Leadership
Key Qualifications
- Seasoned sales professional with over 20 years of sales experience in the beverage industry
- Proven track record of sales with developing strong industry relationships
- Solid track record securing key clients and increasing product distribution to grow market share
- Exceptional mentor and coach
References
Available upon request
Timeline
On Premise Area Sales Manager
Beer Capitol
09.2019 - Current
On Premise Sales Representative
Beer Capitol
09.2008 - 09.2019
On Premise Sales Representative
Miller Brands
09.2000 - 09.2008
Small Business Management
Northcentral Technical College
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