Michael Koert
Tacoma
Summary
Expert Segment Marketing Lead with proven record of exceeding marketing objectives by developing high-performing, multifaceted digital marketing plans. Passionate about connecting with target audiences and driving consistent growth. Insight-driven and adaptable to changing market conditions.
Overview
14
14
years of professional experience
Work History
Segment Marketing Lead
Broadcom Inc, formerly Avago Technologies, LSI Corporation
05.2013 - 12.2021
- Ensured smooth and mutually beneficial engagements with Tier 1 OEM datacenter customers
- Maintained long-term product planning, programs in execution, and legacy product portfolios
- Facilitated roadmap and feature implementation alignment for new product design-ins and integration launches
- Built OEM and segment-specific marketing strategies in collaboration with executive and divisional resources
- Coordinated engineering and development work schedules to meet product launch schedules
- Managed executive leadership communications on customer status and execution on divisional programs
- Responsible for program execution, new product integrations, corrective actions, revenue/shipment forecasts
Customer Applications Engineer
03.2012 - 05.2013
- Technical support focal point for enterprise applications in Tier 1 customer datacenters
- Managed company communications between OEM engineering and development teams
- Drove problem resolution to closure on technical issues reported by OEM enterprise customers
- Created customer-facing materials on high severity technical issues with engineering collaboration
- Communicated with management on OEM technical issues to ensure appropriate prioritization of resources
- Orchestrated engineering engagements/customer training on areas of technical and product solution weakness
- Developed OEM-specific environments to reproduce and collect data on technical issues in the lab
Technical Support Team Lead
10.2009 - 03.2012
- Created technical training documentation used throughout the business unit
- Selected candidates for on-boarding and oversaw the training process
- Final stop for technical support for end users
- Created and maintained knowledge base to enhance efficiencies on closure of identified technical issues
- Built and maintained inventory check-in/check-out system for technical support lab
Level 2 Technical Support Representative
PRO Unlimited
03.2008 - 10.2009
- Created lab environment for reproduction of commonly encountered technical issues
- Trained and onboarded new hires
- Partnered with engineering to ensure implementation of customer issue fixes in programs under development
- Managed issue resolution schedules and orchestrated solution transfer from Tier 1 to Tier 2 customer
Education
Associate of Arts - General Education
Georgia State University
Atlanta, GA04.2021
High School Diploma -
Metro Boulevard High School
Wichita10.2002
Skills
- Event Marketing
- Mobile Marketing
- Customer Service
- Team Leadership
- Creative Problem-Solving
- Collaborative Teamwork
- Relationship Building
- Strategic Planning
- Digital Marketing
- Project Management
- Google Business Suite
- Customer Relationship Management (CRM)
Timeline
Segment Marketing Lead
Broadcom Inc, formerly Avago Technologies, LSI Corporation
05.2013 - 12.2021
Customer Applications Engineer
03.2012 - 05.2013
Technical Support Team Lead
10.2009 - 03.2012
Level 2 Technical Support Representative
PRO Unlimited
03.2008 - 10.2009
Associate of Arts - General Education
Georgia State University
High School Diploma -
Metro Boulevard High School
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