Summary
Overview
Work History
Education
Work Availability
Skills
Timeline

Michael Laboy

Chief Marketing Officer
Aurora,IL
Business opportunities are like buses, there’s always another one coming.
Richard Branson

Summary

Innovative, forward-thinking Chief Marketing Officer with extensive knowledge & experience in Brand Development & Marketing Strategy. Known for success in Marketing, Advertising, & Sales industries through the identification of successful Product Marketing Channels, Development to Execution Business Plans, & Creative Problem-Solving Skills. Dedicated to efficient Networking, Strategic Thinking & Commerical Awareness for Business Development services.

Overview

4
4
years of post-secondary education
6
6
years of professional experience

Work History

Founder of Full-Service Branding Studio

The Anti-Company
Naperville, IL
10.2018 - 01.2021
  • Established, optimized and enforced business policies to maintain consistency and high-quality standards across marketing & advertising operations.
  • Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
  • Managed purchasing, sales, marketing and customer account operations efficiently.

Corporate Sales Trainer

PD Global Consulting
Chicago, IL
04.2018 - 09.2018
  • Developed and led 12 Sales Psychology training sessions for Account Executives and Existing Assistant Managers .
  • Held demonstrations and one-on-one coaching sessions on use of Pitch Practice & Tablet-Based Sales Training.
  • Selected curriculum and developed lesson plans to educate employees on specific Sales Psychology and B2B Marketing topics.

Account Executive

PD Global Consulting
Chicago, IL
03.2018 - 04.2018
  • Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
  • Increased overall sales by 78% with execution of full sales cycle processing from initial lead processing through conversion and closing.
  • Liaised between account holders and representatives to resolve issues and maintain satisfaction of over 44 customers.

Secondary Assistant General Manager

XSport Fitness
Naperville, IL
01.2018 - 03.2018
  • Managed Sales & Operations team schedule with eye for coverage needs and individual strengths.
  • Engaged team members and improved performance by delivering daily updates and conducting Corporate Operations meetings to obtain feedback and convey new policies.
  • Boosted revenue by implementing sales cycle procedures related to new business development and contract agreements.

Lead Sales Counselor

XSport Fitness
Logan Square, IL
04.2016 - 01.2018
  • Generated average of $74,000 in monthly sales while securing an average of a 270% goal attainment performance ratio.
  • Utilized effective communication and active listening skills to create client rapport to grow profitability.
  • Recommended accurate and effective solutions to customers after identifying problems.

Sales Specialist

Under Armour
Chicago, IL
02.2015 - 04.2016
  • Supported retail distributors, dealers and customers through in-person and telephone support.
  • Created and implemented sales strategies to successfully meet company targets.
  • Interacted with approximately 200 customers daily to provide personalized product guidance, resolve issues and open new accounts.

Education

Bachelor of Science - Clinical Psychology

University Of Illinois At Chicago, Chicago, IL
07.2015 - 05.2017

Bachelor of Science - Applied Behavior Analysis

Purdue University Global, Indianapolis, IN
09.2017 - 05.2018

Bachelor of Science - Clinical Psychology

City Colleges Of Chicago-Malcolm X College, Chicago, IL
07.2015 - 05.2017

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills

Project Management

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Timeline

Founder of Full-Service Branding Studio - The Anti-Company
10.2018 - 01.2021
Corporate Sales Trainer - PD Global Consulting
04.2018 - 09.2018
Account Executive - PD Global Consulting
03.2018 - 04.2018
Secondary Assistant General Manager - XSport Fitness
01.2018 - 03.2018
Purdue University Global - Bachelor of Science, Applied Behavior Analysis
09.2017 - 05.2018
Lead Sales Counselor - XSport Fitness
04.2016 - 01.2018
University Of Illinois At Chicago - Bachelor of Science, Clinical Psychology
07.2015 - 05.2017
City Colleges Of Chicago-Malcolm X College - Bachelor of Science, Clinical Psychology
07.2015 - 05.2017
Sales Specialist - Under Armour
02.2015 - 04.2016

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Michael LaboyChief Marketing Officer