Michael Laboy
Chief Marketing Officer
Aurora,IL
Business opportunities are like buses, there’s always another one coming.
Richard Branson
Summary
Innovative, forward-thinking Chief Marketing Officer with extensive knowledge & experience in Brand Development & Marketing Strategy. Known for success in Marketing, Advertising, & Sales industries through the identification of successful Product Marketing Channels, Development to Execution Business Plans, & Creative Problem-Solving Skills. Dedicated to efficient Networking, Strategic Thinking & Commerical Awareness for Business Development services.
Overview
4
4
years of post-secondary education
6
6
years of professional experience
Work History
Founder of Full-Service Branding Studio
The Anti-Company
Naperville, IL
10.2018 - 01.2021
- Established, optimized and enforced business policies to maintain consistency and high-quality standards across marketing & advertising operations.
- Negotiated terms of business acquisitions to increase business base, solidify market presence and diversify offerings.
- Managed purchasing, sales, marketing and customer account operations efficiently.
Corporate Sales Trainer
PD Global Consulting
Chicago, IL
04.2018 - 09.2018
- Developed and led 12 Sales Psychology training sessions for Account Executives and Existing Assistant Managers .
- Held demonstrations and one-on-one coaching sessions on use of Pitch Practice & Tablet-Based Sales Training.
- Selected curriculum and developed lesson plans to educate employees on specific Sales Psychology and B2B Marketing topics.
Account Executive
PD Global Consulting
Chicago, IL
03.2018 - 04.2018
- Secured high-value accounts through consultative selling, effective customer solutions and promoting compelling business opportunities.
- Increased overall sales by 78% with execution of full sales cycle processing from initial lead processing through conversion and closing.
- Liaised between account holders and representatives to resolve issues and maintain satisfaction of over 44 customers.
Secondary Assistant General Manager
XSport Fitness
Naperville, IL
01.2018 - 03.2018
- Managed Sales & Operations team schedule with eye for coverage needs and individual strengths.
- Engaged team members and improved performance by delivering daily updates and conducting Corporate Operations meetings to obtain feedback and convey new policies.
- Boosted revenue by implementing sales cycle procedures related to new business development and contract agreements.
Lead Sales Counselor
XSport Fitness
Logan Square, IL
04.2016 - 01.2018
- Generated average of $74,000 in monthly sales while securing an average of a 270% goal attainment performance ratio.
- Utilized effective communication and active listening skills to create client rapport to grow profitability.
- Recommended accurate and effective solutions to customers after identifying problems.
Sales Specialist
Under Armour
Chicago, IL
02.2015 - 04.2016
- Supported retail distributors, dealers and customers through in-person and telephone support.
- Created and implemented sales strategies to successfully meet company targets.
- Interacted with approximately 200 customers daily to provide personalized product guidance, resolve issues and open new accounts.
Education
Bachelor of Science - Clinical Psychology
07.2015 - 05.2017
Bachelor of Science - Applied Behavior Analysis
09.2017 - 05.2018
Bachelor of Science - Clinical Psychology
07.2015 - 05.2017
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Skills
Project Management
Business Development
Marketing Strategy
SEO Copywriting
Market Research Analysis
Web Design
Media Buying
Account Management
Content Marketing
CRM Software Experience
CMS Experience
Adobe Creative Cloud
Timeline
Founder of Full-Service Branding Studio - The Anti-Company
10.2018 - 01.2021
Corporate Sales Trainer - PD Global Consulting
04.2018 - 09.2018
Account Executive - PD Global Consulting
03.2018 - 04.2018
Secondary Assistant General Manager - XSport Fitness
01.2018 - 03.2018
Purdue University Global - Bachelor of Science, Applied Behavior Analysis
09.2017 - 05.2018
Lead Sales Counselor - XSport Fitness
04.2016 - 01.2018
University Of Illinois At Chicago - Bachelor of Science, Clinical Psychology
07.2015 - 05.2017
City Colleges Of Chicago-Malcolm X College - Bachelor of Science, Clinical Psychology
07.2015 - 05.2017
Sales Specialist - Under Armour
02.2015 - 04.2016