Summary
Overview
Work History
Education
Skills
Timeline
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Michael Lairson

Dayton,OH

Summary

Dynamic leader with a proven track record at CNH Industrial, excelling in team management and customer engagement. Recognized for enhancing customer satisfaction through innovative solutions and exceptional service. Skilled in cross-functional collaboration and effective time management, driving performance and achieving project goals while fostering a positive work environment.

Overview

17
17
years of professional experience

Work History

Eastern Precision Region Lead

CNH Industrial
Dayton, Ohio
01.2025 - Current
  • Worked successfully with diverse group of coworkers to accomplish goals and address issues related to our products and services.
  • Collaborated closely with team members to achieve project objectives and meet deadlines.
  • Approached customers and engaged in conversation through use of effective interpersonal and people skills.
  • Worked with cross-functional teams to achieve goals.
  • Managed time effectively to ensure tasks were completed on schedule and deadlines were met.
  • Utilized various software and tools to streamline processes and optimize performance.
  • Completed day-to-day duties accurately and efficiently.
  • Contributed innovative ideas and solutions to enhance team performance and outcomes.
  • Promoted high customer satisfaction by resolving problems with knowledgeable and friendly service.
  • Identified needs of customers promptly and efficiently.

CNH Precision Ag Lead

Raven
Sioux Falls, United States
11.2019 - Current
  • Cross-trained existing employees to maximize team agility and performance.
  • Maximized performance by monitoring daily activities and mentoring team members.
  • Accomplished multiple tasks within established timeframes.
  • Evaluated employees' strengths and assigned tasks based upon experience and training.
  • Onboarded new employees with training and new hire documentation.

Eastern POD Manager

CNH
Beavercreek, Ohio
06.2022 - 01.2025
  • Assessed team member's skillsets and assigned tasks accordingly for optimal efficiency.
  • Conducted regular meetings with staff to discuss progress and identify areas of improvement.
  • Provided leadership during times of organizational change or crisis situations.
  • Monitored budgets and expenditures to ensure cost-effectiveness while maintaining quality standards.
  • Developed and implemented strategies to increase customer satisfaction and loyalty.
  • Coached, mentored and trained team members in order to improve their job performance.
  • Led team meetings and one-on-one coaching sessions to continuously improve performance.
  • Resolved customer complaints and issues promptly, maintaining a positive brand image.
  • Enhanced customer satisfaction through the development of a customer service excellence program.
  • Planned and led team meetings to review business results and communicate new and ongoing priorities.

Precision Ag Specialist

Raven Industries
Sioux Falls, SD
11.2012 - 11.2019
  • Fostered close-nit partnerships with customers to uncover and meet specific goals.
  • Created professional sales presentations and trainings to effectively demonstrate product features and competitive advantages.
  • Incorporate professional trainings to guide dealers to be successful in supporting their customer relations.
  • Field lead on PIP and Seal team initiatives for Hawkeye and AIM Flex products.
  • Held a regional training event in each of the states in my territory.
  • Presented a dealer with a training plan, executed it within two years with great results.

Account Manager

Raven Industries
Sioux Falls, SD
09.2013 - 01.2018
  • Elevated account management by predicting potential competitive threats and outlining proactive solutions.
  • Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
  • Built and strengthened long-lasting client relationships based on accurate price quotes and customer-centric terms.
  • Listened attentively to client feedback and worked with product development team to introduce revolutionary service.
  • Educated clients on new products and updated account information to maintain high standards of client service.
  • Oversaw new business development by working with Turflux on introducing Raven precision into the golf market.

Precision Specialist

Ohio CAT
Washington Court House, OH
10.2008 - 11.2012
  • Promoted company products and services to clients.
  • Interpreted clients' needs and introduced services to fit specific requirements.
  • Followed all company policies and procedures to deliver quality work.
  • Promoted precision enhancements during equipment sales timeframe.
  • Provided suggestions for and actively participated in improving sales, margins and execution of all programs.

Education

Bachelor of Science - Agricultural Business And Agronomy

Wilmington College

Skills

  • Goals and performance
  • Problem-solving skills
  • Exceptional customer service
  • Excellent people skills
  • Positive and encouraging
  • Effective time management skills
  • Team Management
  • Organization
  • Excellent communication
  • Sales presentations
  • Cross-functional collaboration
  • Employee training
  • Customer engagement

Timeline

Eastern Precision Region Lead

CNH Industrial
01.2025 - Current

Eastern POD Manager

CNH
06.2022 - 01.2025

CNH Precision Ag Lead

Raven
11.2019 - Current

Account Manager

Raven Industries
09.2013 - 01.2018

Precision Ag Specialist

Raven Industries
11.2012 - 11.2019

Precision Specialist

Ohio CAT
10.2008 - 11.2012

Bachelor of Science - Agricultural Business And Agronomy

Wilmington College

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