Michael Langell
North Salt Lake,USA
Summary
Dynamic business leader transitioning from marketing to accounting, bringing years of experience in strategic problem-solving, change management, and cross-functional leadership. Proven ability to implement visionary plans that align with current and future business needs. Actively pursuing a mid-level accounting role to leverage financial expertise and continue professional growth while working toward CPA licensure.
Overview
10
10
years of professional experience
1
1
Certification
Work History
VP of Accounting (Senior Accountant / Accounting Manager Level Experience)
Stroops
Clearfield, UT
06.2022 - 04.2025
- Led NetSuite implementation to replace QuickBooks for a manufacturing facility with over 2,000 SKUs, 3,000+ customers, and 200+ vendors, including full chart of accounts redesign and process automation.
- Managed full-cycle Accounts Receivable (AR) and Accounts Payable (AP) transactions daily, ensuring timely invoicing, collections, vendor payments, and accurate general ledger entries.
- Processed bi-weekly payroll and ensured accurate journal entries and timely payment of all payroll liabilities, including federal, state, and local tax withholdings.
- Prepared quarterly and annual financial reports for tax compliance, audit readiness, and leadership review, including income statements, balance sheets, and cash flow analysis.
- Hired and managed a third-party accounting firm to serve as our tax accountant, conducting annual audits, filing taxes, and performing weekly account reconciliations.
- Hired, trained, and managed AR/AP personnel, monitored performance, ensured adherence to accounting policies, and supported monthly close activities.
- Redesigned all accounting processes and workflows for NetSuite, including order-to-cash, procure-to-pay, and month-end close procedures.
- Hired and trained 20+ employees on NetSuite, focusing on accounting, sales operations, and manufacturing workflows to ensure cross-functional alignment and ERP adoption.
- Led transition to a paperless accounting system, implementing digital backup protocols and secure document management processes.
- Supported monthly, quarterly, and year-end close processes, including journal entries, bank reconciliations, fixed asset schedules, and variance analysis.
VP of Marketing
Stroops
Clearfield, UT
11.2021 - 05.2022
- Implemented marketing strategy to include paid, social, affiliate, SEO/SEM, and content.
- Designed and developed marketing automation consisting of email, text messaging, and content directed at driving sales and lead development using HubSpot
- Grew eCommerce by 35% in 12 months, with consistent month-over-month growth since.
- Strategized and managed multichannel campaigns focused on performance and ROI.
- Led, mentored, and trained a team consisting of seven marketing professionals.
Performance Marketing Director (B2C)
Clearlink
Salt Lake City, UT
01.2020 - 01.2021
- Managed Security and Satellite Verticals Averaging 4 million in GP per year
- Grew the portfolio by more than 25% in 9 months
- Portfolio Included Dish Network, DirecTV, Viasat, Vivint, ADT, and Vio
- Strategized and managed multichannel campaigns focused on performance ROI
- Led, mentored, and trained a team consisting of 20+ marketing professionals
Marketing Director (B2B)
AvantGuard Monitoring
Ogden, UT
01.2018 - 01.2020
- Managed internal and external marketing teams.
- Managed marketing strategies for parent and sister companies B2B and B2C
- Designed complex marketing automation systems and workflows within HubSpot
- Design and managing CRM for sales and customer service
- Manage performance marketing campaigns creating 20-30 B2B leads a month
- Manage SEO/SEM content strategies increasing rank to first page for 60 Keywords
- B2B MQL growth 700% resulting in additional 160K in direct RMR from online sources
Ecommerce Marketing Director (B2B & B2C)
Stroops Fitness
Clearfield, UT
01.2016 - 01.2018
- Built and managed internal marketing team
- Designed and built ecommerce campaigns utilizing, SEO, PPC, Affiliate, Display, Email etc.
- Created and managed rebrand of Stroops
- 400% Increase in online revenue over 4 years with new company image and strategy
Marketing Director (B2C)
Cege Media
Draper, UT
01.2015 - 01.2016
- Built and managed internal marketing and lead generation
- Strategized campaigns using, SEO, PPC, Affiliate, Display, Email etc.
- Created and managed network of insurance-based websites
- Managed media buying and affiliates traffic/vendors
- Design and managed lead distribution infrastructure
Education
MBA -
University of Utah
Salt Lake City, UT05-2020
B.S. Mass Communication -
University of Utah
Salt Lake City, UT05-2013
Skills
- Accounts Payable
- Accounts Receivable
- Payroll
- Bank Reconciliation
- Month-End & Year-End Closing
- Financial Reporting & Tax Preparation
- Cost Accounting (Manufacturing)
- GAAP Compliance
- Audit & Tax Management
- ERP Implementation & Customization (NetSuite, QuickBooks)
- Process Improvement & Controls, Team Leadership & Training
- Excel (Advanced)
- NetSuite, QuickBooks Enterprise, QuickBooks Online
Websites
Affiliations
- IronMan Triathlete
- World Traveler
- Avid Motorcycle Rider
Certification
- Netsuite Certification
- HubSpot Marketing Certification
References
References available upon request.
Timeline
VP of Accounting (Senior Accountant / Accounting Manager Level Experience)
Stroops
06.2022 - 04.2025
VP of Marketing
Stroops
11.2021 - 05.2022
Performance Marketing Director (B2C)
Clearlink
01.2020 - 01.2021
Marketing Director (B2B)
AvantGuard Monitoring
01.2018 - 01.2020
Ecommerce Marketing Director (B2B & B2C)
Stroops Fitness
01.2016 - 01.2018
Marketing Director (B2C)
Cege Media
01.2015 - 01.2016
MBA -
University of Utah
B.S. Mass Communication -
University of Utah
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