Michael Lotz
Greenville,SC
Summary
Digital Marketing Manager that thrives on challenges with a results-driven mindset and a willingness to adapt and learn along the way. Proven expertise in driving revenue growth and skilled in developing effective marketing strategies. Proficient in campaign management, with a strong ability to leverage data for impactful decision-making. Eager to contribute these skills and achieve success in dynamic sales environments.
Overview
5
5
years of professional experience
Work History
Associate Digital Marketing Manager
Techtronic Industries, TTI
Anderson, SC
03.2020 - Current
- Manage a multi-million-dollar budget across advertising platforms including Walmart Marketplace, Google, and Bing
- Introduced a new marketplace approach through competitor research and data analysis resulting in a 47% increase in revenue paired with a 10% increase in ROI
- Implemented a first-time Google advertising strategy resulting in a 21% increase in incremental revenue driven to our D2C website.
Assistant Digital Marketing PPC Manager
Techtronic Industries, TTI
Anderson, SC
12.2022 - 10.2024
- Create and optimize 100+ PPC campaigns monthly through Walmart Marketplace to drive additional ecommerce revenue
- Spearhead meetings with internal and external teams to ensure all advertising campaigns are resulting in profitable growth for the brand
- Deliver comprehensive bi-weekly reporting, providing insight on current activation's to upper management and stakeholders
Digital Marketing Coordinator
Techtronic Industries, TTI
Anderson, SC
05.2021 - 12.2022
- Assisted planning and responses for various company social media channels including Facebook, Instagram, YouTube, TikTok and more
- Utilized the insights gained from direct users to implement troubleshooting strategies to increase customer loyalty and satisfaction.
- Implemented a complete YouTube rebrand resulting in 50% increase in subscribers and over 11M views
Education
Bachelor of Arts - Business Administration with concentration in Management
Western Washington University
Bellingham, WA06.2018
Skills
- Sales analysis
- Revenue Generation
- Optimizing ROI
- Marketing Strategies
- Brand Development
- Pay-per-click advertising
- Microsoft Office
- Google Ads
Accomplishments
- TTI Circle Of Excellence 2022
Timeline
Assistant Digital Marketing PPC Manager
Techtronic Industries, TTI
12.2022 - 10.2024
Digital Marketing Coordinator
Techtronic Industries, TTI
05.2021 - 12.2022
Associate Digital Marketing Manager
Techtronic Industries, TTI
03.2020 - Current
Bachelor of Arts - Business Administration with concentration in Management
Western Washington University
Similar Profiles
Fabian FriedrichFabian Friedrich
Junior IT Support Specialist (Intune | AD | M365 | SAP) at Techtronic Industries - TTIJunior IT Support Specialist (Intune | AD | M365 | SAP) at Techtronic Industries - TTI
Brandon GoedeBrandon Goede
Single Store Representative at Techtronic Industries - TTISingle Store Representative at Techtronic Industries - TTI
ALYSSA INGLESEALYSSA INGLESE
Sales and Marketing Representative at Techtronic Industries - TTISales and Marketing Representative at Techtronic Industries - TTI
Taquon SandersTaquon Sanders
Milwaukee Tools at Techtronic Industries - TTIMilwaukee Tools at Techtronic Industries - TTI
Hayley EvansHayley Evans
Executive Assistant to the CEO of an Architecture & Design Firm at BELAY Solutions, LLCExecutive Assistant to the CEO of an Architecture & Design Firm at BELAY Solutions, LLC