Alena Tipton
Fayetteville,AR
Summary
Seasoned Marketing Professional with knowledge in data warehousing, process validation and business needs analysis. Proven to understand customer requirements and translate into actionable project plans. Creative solutions architect with real-time problem-solving flexibility.
Overview
3
3
years of professional experience
Work History
Freelance Digital Marketing Manager
May Marketing
07.2022 - Current
- Created and deployed marketing campaigns to increase website visits by 25%
- Increase sales by 17% for each client through CPG or services
- Manage varying clients' advertising and social media marketing projects
- Controled media budgets with e-commerce and paid media platforms
Marketing Data Analyst Intern
MilliporeSigma
05.2023 - 08.2023
- Increased sales by 19% through data findings and presentations
- Found and validated new business opportunities for sales division.
- Created various Excel documents to assist with pulling metrics data and presenting information to stakeholders for concise explanations of best placement for needed resources.
Account Executive
Modthink Marketing Agency
12.2022 - 06.2023
- Analyzed clients social media, websites, and paid media to create solutions to improve their online presence.
- Implemented solutions and saw 33% sales increase in four different clients.
- Analyzed media trends to create successful campaigns and posts
Supply Chain Intern
Novolex
04.2022 - 10.2022
- Optimized all Texas routes to reduce lead times by 15%
- Forecasted inventory needs through validating techniques such as excel
- Contributed in contract negations to lower raw material cost by 8%
Marketing Intern
Novolex
04.2021 - 08.2021
- Rebranded 4 under-performing products to see sales increase by 12% across portfolio
- Helped with planning and hosting of marketing events.
- Collaborated with team members to help expand marketing channels.
Education
BBA - Marketing, Supply Chain Minor
University of Arkansas
Fayetteville, AR12-2023
Skills
- Sales Analysis
- Brand Marketing
- Data Analytics
- CPG Marketing
- Audience Engagement
- Excel/ Microsoft Suite
- Reporting Skills
- Customer Segmentation
- Sales Reporting
- Sales Experience
Accomplishments
- Honors College
- 2nd Overall Walton Sales Competition 2023
- Deans and Chancellors list 2020-2023
Timeline
Marketing Data Analyst Intern
MilliporeSigma
05.2023 - 08.2023
Account Executive
Modthink Marketing Agency
12.2022 - 06.2023
Freelance Digital Marketing Manager
May Marketing
07.2022 - Current
Supply Chain Intern
Novolex
04.2022 - 10.2022
Marketing Intern
Novolex
04.2021 - 08.2021
BBA - Marketing, Supply Chain Minor
University of Arkansas