Michael Martinez
New York,NY
Summary
Accomplished Analytics Manager at Block, TIDAL equipped with a strong technical background used to product strategy.
Overview
7
7
years of professional experience
Work History
Analytics Manager
Block
New York, NY
08.2021 - Current
- At TIDAL, a Block company, I led a comprehensive analytics initiative for digital platforms, identifying emerging artists and trends through data-driven insights, all while increasing MoM user engagement on editorial playlists by 2.3% through strategic identification of emerging artists and trends.
- Conducted genre page deep-dive analysis using SQL and Python to inform and optimize content strategy, successfully increasing MoM user interaction by almost 5%.
- Created a Grammy prediction tool with a Random Forest model, achieving a 50% accuracy rate in forecasting the top 4 category winners.
- Designed and executed advanced dashboards on Databricks for new TIDAL features including Live Sessions and DJ Integrations, providing real-time insights into performance and user engagement, and supporting data-driven product strategy while eliminating 10 hours of ad-hoc data pulls a week.
Data Engineering Lead
Accenture
Washington, DC
05.2019 - 08.2021
- Led AWS Datalake and reporting teams, enhancing data accessibility and reporting capabilities for strategic decision-making.
- Oversaw complete project lifecycle, reducing project delivery timelines by 30% through efficient design, data ingestion, and rigorous testing.
- Directed the professional development of analysts through mentorship and performance feedback
Analyst
Universal McCann
08.2017 - 05.2019
- Authored complex stored procedures in SQL, integrating data from multiple sources to support Marketing Mix Modeling (MMM) projects for various Coca-Cola brands
- Developed insightful Tableau dashboards utilizing Nielsen datasets, enhancing competitive analysis and marketing strategy efficiency.
Education
Bachelor of Science, Computer Science -
University of Notre Dame
05.2017
Skills
- SQL
- Python
- Data Analysis
- Microsoft Office
- Databricks
- Amazon Web Services (AWS)
- Content Strategy
- Cross-functional Team Leadership
- Tableau
Languages
English
Native/ Bilingual
Spanish
Native/ Bilingual
Accomplishments
- Bill Gates Millennium Scholar
- Accenture's Above and Beyond Award
- Block Kudos for work with Editorial team
Timeline
Analytics Manager
Block
08.2021 - Current
Data Engineering Lead
Accenture
05.2019 - 08.2021
Analyst
Universal McCann
08.2017 - 05.2019
Bachelor of Science, Computer Science -
University of Notre Dame
Similar Profiles
Jagathi GadeJagathi Gade
Head of Engineering, Square Risk at BlockHead of Engineering, Square Risk at Block
David FilatDavid Filat
Senior Software Engineer at BlockSenior Software Engineer at Block
Nelson Ambrocio-vegaNelson Ambrocio-vega
City Ambassador at Block by BlockCity Ambassador at Block by Block