Michael McGrail
Communications, Marketing
McKeesport,PA
Summary
Dynamic and results-driven communications professional with a bachelor's degree in communications and extensive experience in marketing, public relations, and client engagement. Skilled in developing and executing marketing campaigns, creating compelling content, and managing social media strategies to boost brand visibility. Proven ability to foster client relationships, streamline communication processes, and drive customer retention. Certified in Meta Digital Marketing with a strong passion for creative problem-solving and delivering measurable results.
Overview
10
10
years of professional experience
4
4
years of post-secondary education
3
3
Certifications
Work History
Personal and Group Trainer
Anytime Fitness
08.2023 - Current
- Conduct proactive outreach to inactive members to assist in retention efforts
- Engage in sales and marketing for programming to attract new members and increase participation
- Foster strong client relationships and improve member retention through personalized communication
- Utilize social media to promote fitness programs and events, enhancing brand visibility
Sports News Journalist
The Game Haus
08.2020 - 08.2023
- Produced factually accurate articles covering sports events, news, and trends
- Created engaging content for a wide audience, driving traffic and reader engagement
- Managed content schedules and collaborated with editors to ensure timely publication
- Leveraged social media platforms to distribute content and build audience engagement
NASM Certified Personal Trainer
Private Individual
05.2018 - 08.2023
- Designed and marketed personalized fitness programs, utilizing social media to attract and retain clients
- Provided group and individual training sessions with an emphasis on client engagement
- Created promotional materials to showcase client success stories and build program visibility
Assistant General Manager
LA Fitness
07.2015 - 12.2021
- Directed marketing campaigns, including social media, email, and blog content creation, to boost member acquisition
- Built and maintained relationships with local businesses to increase brand visibility and drive marketing efforts
- Supervised and trained staff, fostering a collaborative and goal-oriented work environment
- Developed innovative strategies to exceed sales targets and increase customer retention
Journalist
Nittany Pride News
01.2019 - 12.2020
- Produced news articles focusing on campus and community events
- Anchored and produced video news reports, delivering engaging multimedia content
- Collaborated with peers to manage editorial schedules and ensure high-quality publications
Education
Bachelor of Arts - Communications
Pennsylvania State University
New Kensington, PA 09.2016 - 12.2020
Associate of Arts - General Studies
Westmoreland County Community College
Youngwood, PASkills
- Marketing Campaign Development
- Social Media Management and Content Creation
- Public Relations and Communication Strategies
- Digital Marketing and Analytics
- Client Relationship Management
- Journalism
- Blogging
- Storytelling
- Sales and Outreach Strategies
- Team Collaboration and Leadership
- Progress Monitoring and Goal Attainment
Certification
Meta Digital Marketing Associate Certification
Timeline
Personal and Group Trainer
Anytime Fitness
08.2023 - Current
Sports News Journalist
The Game Haus
08.2020 - 08.2023
Journalist
Nittany Pride News
01.2019 - 12.2020
NASM Certified Personal Trainer
Private Individual
05.2018 - 08.2023
Bachelor of Arts - Communications
Pennsylvania State University
09.2016 - 12.2020
Assistant General Manager
LA Fitness
07.2015 - 12.2021
Associate of Arts - General Studies
Westmoreland County Community College
Meta Digital Marketing Associate Certification
NASM Certified Personal Trainer
CPR and AED Certification
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