Overview
Work History
Education
Timeline
Generic

Michael Morabito

Hoboken,NJ

Overview

3
3
years of professional experience

Work History

Global Assistant Marketing Manager, Fragrance

Revlon
New York, NY
11.2023 - Current
  • Developed and implemented marketing plans for new product launches.
  • Conducted market research to identify potential new users and Identify causes of lapsed users
  • Designed creative briefs for new product launches
  • Spearhead the promotional strategy for Top International brands such as Christina Aguilera & Elizabeth Taylor
  • Produce quarterly business reviews for meetings with Christina Aguilera's Management Team & Elizabeth Taylor Licensor
  • Conduct category analysis to best define go-forward strategies for key brands using Nielsen & Circana Data
  • Coordinate with US & International Sales Teams to ensure best in class support for new and existing products

Global Marketing Coordinator- Fragrance

Revlon
New York, NY
04.2022 - 11.2023
  • Spearhead the promotional strategy for Top Mass Brands Lucky, and Curve
  • Support efforts to develop and launch new product offerings and enhancements for existing products
  • Assist in execution of Influencer programs for Curve & Elizabeth Taylor
  • Implement marketing and advertising campaigns by assembling and analyzing sales forecasts
  • Collaborate with Marketing Director to plan out campaign strategies, time tables and guidelines to ensure campaign success
  • Develop photography briefs for online and in-store activations

Regional Marketing Coordinator- Fragrance

Revlon
New York, NY
10.2021 - 04.2022
  • Fulfill customers needs such as preparing comps, samples and other requests for our various retailers
  • Lead meetings with retailers such as Walmart, CVS & Target
  • Prepared marketing campaign budgets with finance personnel.
  • Planned and facilitated meetings to share marketing plans and explain future business goals
  • Supervised creation of marketing materials and collateral
  • Assessed projects against budgets and timelines, keeping team and assignments on task

Education

MBA - Marketing

Johns Hopkins University
Baltimore, MD
10.2023

Bachelor of Science - Sports Management

University Of Massachusetts Amherst
Amherst, MA
05.2017

Timeline

Global Assistant Marketing Manager, Fragrance

Revlon
11.2023 - Current

Global Marketing Coordinator- Fragrance

Revlon
04.2022 - 11.2023

Regional Marketing Coordinator- Fragrance

Revlon
10.2021 - 04.2022

MBA - Marketing

Johns Hopkins University

Bachelor of Science - Sports Management

University Of Massachusetts Amherst
Michael Morabito