Michael Morabito
Hoboken,NJ
Overview
3
3
years of professional experience
Work History
Global Assistant Marketing Manager, Fragrance
Revlon
New York, NY
11.2023 - Current
- Developed and implemented marketing plans for new product launches.
- Conducted market research to identify potential new users and Identify causes of lapsed users
- Designed creative briefs for new product launches
- Spearhead the promotional strategy for Top International brands such as Christina Aguilera & Elizabeth Taylor
- Produce quarterly business reviews for meetings with Christina Aguilera's Management Team & Elizabeth Taylor Licensor
- Conduct category analysis to best define go-forward strategies for key brands using Nielsen & Circana Data
- Coordinate with US & International Sales Teams to ensure best in class support for new and existing products
Global Marketing Coordinator- Fragrance
Revlon
New York, NY
04.2022 - 11.2023
- Spearhead the promotional strategy for Top Mass Brands Lucky, and Curve
- Support efforts to develop and launch new product offerings and enhancements for existing products
- Assist in execution of Influencer programs for Curve & Elizabeth Taylor
- Implement marketing and advertising campaigns by assembling and analyzing sales forecasts
- Collaborate with Marketing Director to plan out campaign strategies, time tables and guidelines to ensure campaign success
- Develop photography briefs for online and in-store activations
Regional Marketing Coordinator- Fragrance
Revlon
New York, NY
10.2021 - 04.2022
- Fulfill customers needs such as preparing comps, samples and other requests for our various retailers
- Lead meetings with retailers such as Walmart, CVS & Target
- Prepared marketing campaign budgets with finance personnel.
- Planned and facilitated meetings to share marketing plans and explain future business goals
- Supervised creation of marketing materials and collateral
- Assessed projects against budgets and timelines, keeping team and assignments on task
Education
MBA - Marketing
Johns Hopkins University
Baltimore, MD10.2023
Bachelor of Science - Sports Management
University Of Massachusetts Amherst
Amherst, MA05.2017
Timeline
Global Assistant Marketing Manager, Fragrance
Revlon
11.2023 - Current
Global Marketing Coordinator- Fragrance
Revlon
04.2022 - 11.2023
Regional Marketing Coordinator- Fragrance
Revlon
10.2021 - 04.2022
MBA - Marketing
Johns Hopkins University
Bachelor of Science - Sports Management
University Of Massachusetts Amherst