Michael Nelson

• Established new client relationships to strengthen market presence and increase sales.
• Collaborated with cross-functional teams to align offerings with customer requirements.
• Coordinated promotional activities to enhance brand awareness and engagement.
• Presented product information and proposals to potential clients with clarity.
• Managed client accounts, ensuring satisfaction while addressing concerns promptly.
• Analyzed competitor strategies to guide business development efforts.
• Created sales materials to support team training and performance improvement.
• Identified potential clients, built relationships, and negotiated contracts successfully.
• Opened over 80 accounts that generated millions of pounds' worth of business.

• Developed regional sales strategies to enhance market share and brand visibility.
• Managed relationships with all key clients to ensure customer satisfaction.
• DSD Markets included Pittsburgh, Cleveland, West Virginia, Baltimore, Washington DC, and Philadelphia.
• Managed 120 employees.
• Coordinated sales training programs for team members to improve performance.
• Led team meetings to share insights, challenges, and best practices for success.
• Generated reports on weekly, monthly, quarterly basis detailing regional sales metrics such as revenue goals achieved or missed targets.

Securerd 4x4 ft display units into all Super Walmart in the marketing area.

Called on independents gaining distribution and in line space.

Hired and worked with DSD distributors to supply the product.

• Developed national sales strategies to enhance market presence and drive revenue.
• Customers included Walmart, SuperValu, Smart N Final, AWG, Wakefern, Murrays.
• Was in charge of P&L, cost efficiencies, inventory, sourcing.

Then promoted to running both National piece and in house sales team.

Wholeys Wholesale was bought out by Lipari Foods

Was sales manager for Pittsburgh for them.

Owned a small food brokerage firm

Called on Giant Eagle, SuperValu, for all my lines

• Started my career in 1978 with the Campbell Soup company Frozen Division.
• Learned that it starts with being on the shelf retail is where it is at.
• Moved from small account to calling on Wetterau and Kroger Solon headquarters.

1985-1988

Conagra Beatrice Cheese

Regional Manager for the Pittsburgh, Cleveland, WV, Buffalo, Syracuse, Albany markets. Worked with brokers to establish and achieve mutual goals.

1988-1994

Perishable Director Blackwell Stevenson Food Brokers

Called on Wetterua and Supervalu for all perishable lines in the house.

1994-2001

Minority owner Marketing Specialist

Started as a 2 man operation and grew to 120 person staff and the 3rd biggest broker in the Pittsburgh market in conjunction with Buckeye Sakes and Marketing.