Michael Pascocello
Brooklyn,NY
Summary
Successful SEO/Client Support Specialist with 6 years of experience addressing customer requests and concerns. Expert at providing relevant information and options to successfully resolve issues. Upbeat and energetic handling difficult situations through resourcefulness and adaptability.
Overview
9
9
years of professional experience
Work History
Client Services Specialist
Yext
02.2022 - Current
- Main point of contact for clients, hosted personalized 1:1 training sessions and webinars featuring up 100+ attendees.
- Recommend changes to website architecture, content and linking to improve SEO positions for target keywords.
- Utilize sound judgment to escalate client issues that required intervention.
- Track, report and analyze website analytics to drive strategy and improve user experience.
- Mentor new hires, resulting in stronger staff development and increased productivity.
Product Specialist
Apple SoHo
10.2019 - 02.2022
- Drove sales through sampling products/product features and personalized recommendations.
- Collaborated with staff members to enhance customer service experience and exceed team goals through effective client satisfaction rates.
- Followed up with customers about resolved issues to maintain high standards of customer service.
- Deliver outstanding customer experience by discovering their needs, building rapport, and following through with personal solutions.
Graphic Designer/Marketing Intern
Fancy That NYC
02.2019 - 07.2021
- Monitored online presence of company's brand to engage with users and strengthen customer relationships.
- Created digital image files for use in digital and traditional printing methods.
- Produced original, creative content for promotional advertisements and social media marketing materials.
- Designed custom, luxury invitations for events such as weddings, birthdays, and Bar mitzvahs.
Barista
Starbucks
09.2015 - 09.2019
- Trained new employees, sharing knowledge and expertise of coffees, teas, and merchandise.
- Monitored supply levels at counter and maintained customer areas to meet typical demands.
- Recommended products based on solid understanding of individual customer needs and preferences.
Marketing Assistant
Omni Financial Military Lending
09.2017 - 05.2018
- Maximized advertising efforts by developing content for media relations, corporate communications, newspaper ads and social media posts.
- Analyzed and reported social media and online marketing campaign results.
- Developed and implemented WordPress sites, themes and plugins for multiple branch pages.
- Input new data, updated old records and cross-checked information to keep marketing database up-to-date.
Education
Bachelor of Science - Design And Visual Communications
St. Thomas Aquinas College
Sparkill, NY05.2018
Skills
- SEO Optimization
- Marketing Support
- Social Media/Search Engine Marketing
- Group and Individual Instruction
- Customer Service
- Conflict Resolution
Hobbies
- Music Production (Logic Pro x/Garageband)
- Vocal Recording/Production
- Graphic Design (Adobe Suite)
Timeline
Client Services Specialist
Yext
02.2022 - Current
Product Specialist
Apple SoHo
10.2019 - 02.2022
Graphic Designer/Marketing Intern
Fancy That NYC
02.2019 - 07.2021
Marketing Assistant
Omni Financial Military Lending
09.2017 - 05.2018
Barista
Starbucks
09.2015 - 09.2019
Bachelor of Science - Design And Visual Communications
St. Thomas Aquinas College