Summary
Overview
Work History
Education
Skills
Websites
Certification
Timeline
Generic

Mike Pilch

Warren,OH

Summary

Content professional with comprehensive experience in analyzing and refining content to maximize impact and engagement. Proven ability to collaborate seamlessly with teams, adapting to evolving project requirements while maintaining strong focus on delivering high-quality results. Recognized for strong analytical skills and strategic thinking.

Overview

13
13
years of professional experience
1
1
Certification

Work History

Content Analyst

Vaco Highspring at Google
08.2023 - Current
  • Curates, analyzes and optimizes the client’s ad network based on the client’s policy guidelines to drive more traffic to customer domains.
  • Import and export data, ensuring logical and meaningful extraction of webpage content. Also, deliver high quality extraction consistently and accurately.
  • Conducted AI content evaluation to ensure quality and compliance with Google's guidelines.
  • Utilized data analysis to optimize ad performance and identify trends for improvement.
  • Ensured stringent quality standards for AI-generated ads to enhance user experience and advertiser satisfaction.

Data Researcher/Content Creator

I-Heart Media
09.2013 - 11.2020
  • Developed talk show topics using website and social media analytics.
  • Worked with sales team to determine which listening metrics are beneficial to advertisers.
  • Oversaw development of blogs for website & social media. Analytics determined topics.
  • Calculated data to determine historical % modern comparisons of players & teams.

Data Collection/Statistical Analyst

University of Wisconsin
09.2013 - 11.2020
  • Updated statistics in real time & used databases to find the numbers that told the story of the game.
  • Provided data for coaching staff to develop scouting reports & matchups.

Education

Certificate - Data Analytics

Google Coursera
San Francisco, CA
03-2022

Bachelor of Science - History

Youngstown State University
Youngstown, OH
05-2012

Skills

  • SQL, R, R Studio, R Notebook,Python, JavaScript, MS Office Suite, Jupyter Notebooks, Tableau, Excel, Google Sheets, Google Cloud Platform, Git, Github, Matlab, Snowflake, Verbal Communication, Critical Thinking, Analytical mindset, Multitasking, Organization, Writing, Power BI, Visualizations, Time Management, Emotional Intelligence, Great Memory, Empathy, Flexibility, Adaptability, Innovative, Creative, Customer-centric Thinking, Cloud Computing, Dependability, Active Listening, Problem Solving, AWS, Adaptability, Digital Awareness, Teamwork, Coding Skills, Project Management, Collaboration, Buyer Research,

Certification

  • Certified Data Analytics, Google Coursera - March, 2022

Timeline

Content Analyst

Vaco Highspring at Google
08.2023 - Current

Data Researcher/Content Creator

I-Heart Media
09.2013 - 11.2020

Data Collection/Statistical Analyst

University of Wisconsin
09.2013 - 11.2020

Bachelor of Science - History

Youngstown State University

Certificate - Data Analytics

Google Coursera