Michael Rafla
Los Angeles,CA
Summary
Results-driven medical sales professional with extensive experience in consultative sales and account management. Skilled in training and mentoring teams, driving high conversion rates, and fostering strong client relationships to support sustained business growth.
Overview
15
15
years of professional experience
Work History
Executive Sales Representative
WS Audiology
Miami, FL
07.2022 - Current
- Consistently achieved top-tier sales performance within a complex, consultative sales process for medical-grade hearing solutions ranging from $2975 - $6500 out-of-pocket per pair
- Maintained 140%+ of quota for 8 consecutive quarters
- Developed and refined sales scripts adopted company-wide, improving conversion rates and call consistency
- Trained/mentored new and existing sales representatives on product knowledge and sales techniques
- Guided patients through Tele-Audiology testing systems, improving adoption of a previously unfamiliar testing platform
Sales & Account Manager
Empro US
Irvine, CA
10.2017 - 06.2022
- Generated new business through cold and warm outreach, building a strong client portfolio for a growing California based 3PL company
- Managed ongoing client relationships, ensuring retention and expansion of key accounts
- Oversaw weekly account reporting, payroll adjustments, and mostly staffing coordination to meet client demands
- Collaborated with operations teams to align workforce planning with client needs and service expectations
Production Coordinator
NBC, CBS, Netflix
Los Angeles, CA
01.2011 - 06.2017
- Coordinated production operations across multiple high-budget network and early streaming projects
- Directed and managed PAs to ensure efficient workflow across departments
- Supported producers with shot list planning and vendor/rental negotiations
- Optimized resource allocation to improve efficiency while controlling labor costs
Education
High School Diploma -
Notre Dame
Sherman Oaks, CASkills
- High conversion rates across various SKUs
- Proven 1-call closing ability for high-ticket sales
- Script/Consultation optimization
- Digital proficiency with CRM workflow management using AI tools when appropriate
- Clear and concise presenter/public speaker
- Experienced with strategic prospecting when needed
Timeline
Executive Sales Representative
WS Audiology
07.2022 - Current
Sales & Account Manager
Empro US
10.2017 - 06.2022
Production Coordinator
NBC, CBS, Netflix
01.2011 - 06.2017
High School Diploma -
Notre Dame