Summary
Overview
Work History
Education
Skills
Timeline
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Michael Romano

Epilepsy/Rare Disease Regional Sales Director
Oviedo,FL

Summary

Award winning regional sales director with Neurology specialty experience in epilepsy including Partial Onset Seizures, Lennox-Gastaut and Refractory Complex Partial Seizures as well as movement disorder including Huntington's Disease and Parkinson's Disease. Vast experience in launching products ranging from Xcopri, Onfi and Northera to Nexium and Crestor and Seroquel

Overview

25
25
years of professional experience

Work History

Regional Sales Director

SK Life Science
Orlando, FL
08.2019 - Current
  • Recruited and hired entire region for Xcopri launch with 0 turnover since 2020 launch
  • Consistent top performing region, including 2021 region of the year. Have had at least one President Club winner each year since 2020
  • Only RSD in company who has promoted 5 NAM's to Senior since 2020.
  • Worked with Market Access team to interview and hire specialty pharmacy team to support HUB system, worked with team to develop RSD portal to track patient initiations.
  • Led entire field on Inflation Reduction act changes for 2025.
  • Led all aspects of expansion of SK into Puerto Rico including setting up call points, working with payors and setting us distribution with market access team
  • Designed and led sales training content with partners for entire field for National Sales Meetings and POA's in 2022, 2023, 2024 and 2025

Senior Area Sales Manager

Lundbeck Pharmaceuticals
Orlando, FL
01.2011 - 08.2019
  • 2015 All-Star winner for launch of Northera in Parkinson's space with emphasis on Neurology and Cardiology
  • 2018 Leadership Cup Winner
  • Developed multiple KOL's in Parkinson's space throughout Southeast
  • Consistent annual sales growth in all aspects with Northera for all territories despite very challenging conditions
  • Experience in leading nationwide segmentation strategy with marketing team that continues to be essential part of Northera marketing plan and field sales strategy
  • Comprehensive understanding of HUB's and specialty pharmacy
  • Epilepsy leader in Sabril and launching Onfi; establishing consistent performance and strong relationships with KOL's
  • Brought idea to add Puerto Rico to US Business, worked with RD and home office to bring idea to life resulting in millions of patients having access to medications and creating consistent growth
  • -First field recipient for commercial team Home Office Passion for Patients award after working to get life-saving medication supply to patients in desperate need after Hurricane's Irma and Maria

Senior District Sales Manager

Alpharma-King-Pfizer
Orlando, FL
01.2007 - 01.2011
  • Launch leader in Flector Patch and Embeda managing team in North and South Carolina, Virginia, Georgia and Florida
  • Extensive performance management resulting in implementation of corrective action and improved team dynamics
  • Created entire training plan for 100-person expansion for Flector Patch acquisition including creating training modules, contracting for meeting space/rooms/food and travel in various cities and training sales force

Regional Training Manager

AstraZeneca
Dallas, TX
01.2004 - 01.2007
  • Implemented Outcomes Based Selling workshop that was started in Central region and rolled out nationwide
  • Developed Nexium IV launch strategy as well as implemented Seroquel bipolar expansion strategy into primary care offices
  • Trained on all AZ products including Gastroenterology, Respiratory, Cardiology, CNS, Oncology

Pharmaceutical Sales Specialist

AstraZeneca
01.2000 - 01.2004
  • Successful launch of Nexium in Melbourne, FL replacing Prilosec which was largest drug in pharmaceutical history at time
  • Quickly promoted to career ladder 3
  • Turned around low performing territories in Oklahoma City and Dallas for Zomig, Rhinocort Aqua and Seroquel in back to back years

Florida Marlins Major League Baseball Team

Marketing
Miami, FL
01.2000 - 01.2000
  • Sold advertising in gameday programs as well as advertisment throughout stadium, Ran in game promotions between innings, Generated ideas to increase ticket sales and crowd engagement

Education

Bachelor of Science -

University of Florida
Gainesville, FL

Skills

People Development-Developed and helped account managers land positions including training, marketing, district sales manager and MSL

Timeline

Regional Sales Director

SK Life Science
08.2019 - Current

Senior Area Sales Manager

Lundbeck Pharmaceuticals
01.2011 - 08.2019

Senior District Sales Manager

Alpharma-King-Pfizer
01.2007 - 01.2011

Regional Training Manager

AstraZeneca
01.2004 - 01.2007

Pharmaceutical Sales Specialist

AstraZeneca
01.2000 - 01.2004

Florida Marlins Major League Baseball Team

Marketing
01.2000 - 01.2000

Bachelor of Science -

University of Florida

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Michael RomanoEpilepsy/Rare Disease Regional Sales Director