Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Generic

Michael Rowland

East Longmeadow,MA

Summary

Self motivated professional with over 17+ years of experience implementing marketing strategy, providing excellent customer service while managing client accounts, directing marketing teams and growing revenue for both clients & employers. Organized and dependable candidate successful at managing multiple priorities with a positive attitude. Willingness to take on added responsibilities to meet team goals.

Overview

26
26
years of professional experience
1
1
Certification

Work History

Principal/Founder

RMA Solutions
01.2012 - Current
  • Identified business development challenges and customer concerns for proactive resolution.
  • Created organization's mission and vision statements for use by employees.
  • Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for client growth.
  • Conducted target market research to scope out industry competition and identify advantageous trends for customers
  • Create, manage & optimize client accounts through various web-based programs
  • Utilizes analytics to identify, interpret and adjust marketing strategy for maximum client satisfaction
  • Continually research and implement best industry practices for ethical and timely application to client accounts.

Director

Web.com/Solid Cactus
01.2010 - 01.2012
  • Web.com/Solid Cactus, Created & implemented digital marketing strategies to increase sales & revenues for company and clients
  • Conducted market research and utilized most current strategies & platforms to maximize position of clients in their marketplace
  • Identified Client's needs for better sales and customer experience thus created the Comparison Shopping Management Department, adding $135k to monthly revenues
  • Continually maintained and improved company's reputation and positive image in markets served.
  • Guided 135 customers through IPO launch
  • Directly supervised & directed 14 account managers with combined budgets over $7mm annually
  • Planned and executed events and marketing programs to increase qualified leads.
  • Developed and implemented successful marketing strategies to increase Client's brand visibility and sales performance.
  • Developed metrics and measured success in order to further penetrate marketplace.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for customer service campaigns.
  • Created and managed marketing budget, ensuring maximized ROI.
  • Created innovative strategies to drive customer engagement.
  • Deployed well-coordinated campaigns, events and public relations strategies to promote brand.
  • Built strong relationships with industry professionals and influencers.
  • Directed 14 marketing and customer service managers and performed performance evaluations.

Senior Search Engine Marketing Manager

Solid Cactus
01.2008 - 01.2010
  • Managed 43 client business accounts to attain highest possible return on investment
  • Continually remained on the forefront of digital marketing and industry trends to ensure highest financial benefit for clients
  • Expanded and strengthened client's branding online through major search engines, strategies and ad copy
  • I provided exceptional customer service to ensure customer satisfaction and client retention.
  • Identified potential markets to capitalize on underserved areas.
  • Maintained documentation, detailing assignments, in-progress work and completed project milestones.

Management Trainee

Enterprise Rent-A-Car
06.2006 - 10.2007
  • Executed Branch Coordination with partner companies to grow sales and ensure customer satisfaction
  • Expanded the corporate client base through B2B direct sales calls, meetings and lead generation.
  • Exceptional interactions with customers to build connections and nurture relationships.
  • Trained new employees on proper protocols and customer service standards.
  • Trained and guided team members to maintain high productivity and performance metrics.
  • Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
  • Identified and qualified customer needs and negotiated and closed profitable projects with high success rate.

Fire Team Leader

United States Marine Corps, USMC
08.1997 - 08.2005
  • Responded to emergencies with speed, efficiency, and knowledgeable assistance.
  • Led fire team during infantry dismounted battle drills and situational training exercises.
  • Trained teams on emergency situation preparedness and integration of tactical planning, equipment maintenance and weapon use.
  • Performed as fire team member during situational training exercises and infantry dismounted battle drills.
  • Trained over multinational partners, contractors and foreign nationals to develop warfighting and defense capabilities.
  • Oversaw proper implementation of best practices, policies and procedures in alignment with regulations and operational needs.

Education

Bachelor of Arts - History

Misericordia University
Dallas, PA
2006

Skills

  • Project Management
  • Customer Service
  • Document Control
  • Call Center Operations
  • Active Listening
  • Coordination
  • Account Management
  • Managing Multiple Tasks
  • Customer Relations
  • Project Management Abilities
  • Customer Consulting
  • Policy and Procedure Adherence
  • Cultural Awareness

Certification

Google Adwords (10+ years) Google Analytics (10+ years) Google Display Advertising (10+ years) Keyword Research (10+ years) Yahoo/Bing Certified (10+ years) Ad Creation & Optimization (10+ years) Project Management (10+ years) Marketing Strategy (10+ years) Marketing Research (10+ years) Multivariate Testing & Optimization (10+ years) Data Analysis (10+ years) Digital Marketing (10+ years) SEM Search Engine Optimization (SEO) Military Service

Additional Information

  • Certifications and Licenses , Google Adwords Real Estate License

Timeline

Principal/Founder

RMA Solutions
01.2012 - Current

Director

Web.com/Solid Cactus
01.2010 - 01.2012

Senior Search Engine Marketing Manager

Solid Cactus
01.2008 - 01.2010

Management Trainee

Enterprise Rent-A-Car
06.2006 - 10.2007

Fire Team Leader

United States Marine Corps, USMC
08.1997 - 08.2005

Bachelor of Arts - History

Misericordia University

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