Summary
Overview
Work History
Education
Skills
Hobbies and Interests
Timeline
Generic

MICHAEL RULE

Rochester

Summary

Dynamic sales professional with over 25 years’ experience in sales and visual merchandising. Excelled in boosting sales through innovative promotional displays and effective trade show coordination. Skilled in trend identification and fostering client relationships, ensuring competitive and attractive offers. Demonstrates exceptional teamwork and strategic planning abilities.

Overview

25
25
years of professional experience

Work History

Seasonal Merchandiser

Scott's Miracle Gro
05.2025 - 07.2025
  • Grew products in Lowe's and Home Depot in assigned territory
  • Developed and implemented visual merchandising strategies to enhance product visibility and drive sales.
  • Analyzed market trends to optimize product placements and inventory management for improved customer engagement.
  • Collaborated with cross-functional teams to execute promotional events, increasing brand awareness and customer loyalty.


Contract Sales- Coca Cola Northeast

Greenhouse Agency Inc
02.2025 - 04.2025
  • Secured additional display locations for Coca Cola Northeast
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.
  • Skilled at working independently and collaboratively in a team environment.
  • Proven ability to learn quickly and adapt to new situations.
  • Excellent communication skills, both verbal and written.
  • Assisted with day-to-day operations, working efficiently and productively with all team members.

Merchandiser

Southern Glazers Wine & Spirits
09.2018 - 07.2025
  • Boosted sales through effective collaboration with the marketing team on promotional displays.
  • Designed engaging displays for retailers, winning national contest for Pernod Ricard division.
  • Represented brands at trade shows, enhancing brand visibility and customer engagement.
  • Monitored competitor activity, adapting strategies to maintain competitive advantage.
  • Managed shipping and receiving of POS and warehouse storage.
  • Safely operated company vehicle

Self Employed/Part Time Installer

Lawncare/Normal Communications
08.2011 - 09.2018
  • Managed eighty residential and commercial landscaping accounts while overseeing transit and airport multimedia installations.
  • Coordinated with government authorities to ensure timely and efficient installation to minimize traffic disruption.
  • Customized installations to meet specific customer requirements, ensuring full functionality and satisfaction.
  • Safely operated company vehicle

Commercial Sales Representative

Z & M Ag and Turf
09.2006 - 07.2011
  • Managed bid preparation and financing, ensuring competitive and attractive offers.
  • Enhanced client relationships at trade shows and field days, fostering trust and driving repeat business.
  • Met with customers to discuss and ascertain needs, tailor solutions and close deals.
  • Conducted product demonstrations upon delivery to ensure safe operation and maintenance practices.
  • Negotiated prices, terms of sales and service agreements.
  • Safely operated company vehicle

Manufacturer Representative

Oldcastle Inc.
06.2000 - 08.2006
  • Represented Oldcastle lawn and garden products to Wal-Mart, hardware and lawn and garden retailers in upstate NY.
  • Tracked customer and supply chain details for precise and timely fulfillment.
  • Produced increased sales and enhanced numbers by managing complete lifecycle from networking through ongoing account servicing.
  • Worked regional and national trade shows, effectively increasing market presence.
  • Safely operated company vehicle

Education

Business Economics

Niagara University
Niagara Falls, NY
01.1989

High School Diploma - undefined

The Aquinas Institute
Rochester, NY
01.1987

Skills

  • Bid management
  • Proposal writing
  • Prepare documentation
  • Customer relationship management
  • Pricing strategy
  • Market research
  • Territory management

Hobbies and Interests

Volunteering for Daughters sports and other activities., Golf

Timeline

Seasonal Merchandiser

Scott's Miracle Gro
05.2025 - 07.2025

Contract Sales- Coca Cola Northeast

Greenhouse Agency Inc
02.2025 - 04.2025

Merchandiser

Southern Glazers Wine & Spirits
09.2018 - 07.2025

Self Employed/Part Time Installer

Lawncare/Normal Communications
08.2011 - 09.2018

Commercial Sales Representative

Z & M Ag and Turf
09.2006 - 07.2011

Manufacturer Representative

Oldcastle Inc.
06.2000 - 08.2006

High School Diploma - undefined

The Aquinas Institute

Business Economics

Niagara University

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