Hi, I’m
Michael Samaritano
Las Vegas,NV
Summary
Highly motivated and results-oriented Outside Sales Professional with over 15 years of experience in exceeding sales targets and driving revenue growth. Technology, retail, restaurant, and media industries. Proven track record of building and maintaining strong client relationships, identifying new business opportunities, and effectively closing deals. Skilled at collaborating with cross-functional teams, developing strategic sales plans, and delivering exceptional customer service. Possess excellent communication and negotiation skills, along with a strong ability to adapt to changing market trends and find innovative solutions to meet customer needs. Looking to leverage my sales expertise to drive business success and exceed sales goals for a reputable company.
Overview
11
years of professional experience
Work History
CBS13/KMAX31 TV News station
Account Executive
11.2023 - 02.2025
Job overview
- Exceeded sales goals by prospecting and selling multi-media advertising solutions.
- Increased sales pipeline through proactive cold calling and relationship building.
- Delivered impactful digital marketing solutions to maintain and grow client relationships.
- Generating revenue by prospecting and selling multi-media advertising solutions for linear and digital properties, OTT/CTV, Device ID, Geo-fencing, Programmatic Display, and more.
- Developing, maintaining, and servicing accounts.
- Created PPT presentations to showcase the value of the campaign.
- Developed and managed relationships with key clients, resulting in a 20% increase in sales revenue over the past year.
- Created customized sales strategies to meet client needs and exceed sales targets.
- Collaborated with internal teams to ensure smooth execution of projects and deliverables on time and within budget.
KTXL FOX40 News
Account Executive III
08.2022 - 11.2023
Job overview
- Generating revenue by prospecting and selling multi-media advertising solutions for linear and digital properties (OTT/CTV, Device ID, Geo-fencing, Programmatic Display, and much more).
- Developing, maintaining, and servicing accounts.
- Building long-lasting business relationships.
- Utilizing WOMS, WO Traffic, Kantar, Owl analytics, and other tools, closed 30 New Local Direct accounts in the first 10 months, generated over $368,000 in revenue in the first 12 months.
- Maintained a 75% closing ratio after presentations.
- 30 New Local Direct Accounts, all new revenue for the station.
- Managed a portfolio of key accounts, exceeding revenue targets by 15% annually.
- Developed and executed strategic plans to retain and grow the existing customer base.
- Collaborated cross-functionally with sales, marketing, and product teams to drive customer success and satisfaction.
- Conducted regular business reviews with clients to identify opportunities for upselling and cross-selling.
SMT Roseville
Account Executive
05.2021 - 08.2022
Job overview
- Grew franchise territory revenue from zero to $40,000 monthly within eight months.
- Achieved an 85% closing ratio through effective product demonstrations.
- Built relationships with key decision-makers in industrial, manufacturing, and construction sectors.
- Prospected for new business using social media platforms.
- Performed 5 new demonstrations per week.
- Conducted regular business reviews with clients to identify areas for improvement and foster strong relationships.
- Consistently met and exceeded quarterly sales targets by proactively identifying upsell and cross-sell opportunities.
Cozzini Bros
Business Development Manager
01.2020 - 05.2021
Job overview
- Closed 200+ new accounts within the first 12 months.
- Covering Oakland and central valley, knife sharpening services
- Consistently ranked in the top 5 out of 35 sales representatives.
- Cold called 75 restaurants per week using Salesforce to enter my results.
- Closing 5-8 per week, achieving a 70% closing ratio.
- Developed and implemented strategic initiatives to drive business growth
- Conducted market research and analysis to identify new business opportunities and expand market reach.
Retail Sales Solutions
National Account Executive
01.2014 - 01.2020
Job overview
- Exceeded monthly and annual sales goals for software (SaaS) and hardware.
- Developed and delivered compelling product demonstrations to C-level executives.
- Managed the entire sales lifecycle, from prospecting to post-sale support.
- Covered CA, UT, WA, NV.
- Cold-called 15 accounts a week and managed 30+ accounts.
- Achieved consistent year-over-year revenue growth by effectively managing and nurturing relationships with key national accounts.
- Developed and implemented strategic sales plans to penetrate new markets and increase market share.
- Negotiated and closed high-value contracts with national retail chains, resulting in increased product distribution and brand visibility.
- Led cross-functional teams to ensure seamless execution of client deliverables and exceed customer expectations.
- Analyzed market trends and competitor activity to identify opportunities for business expansion and product differentiation.
Education
Ashford University
Bachelor of Arts from Marketing
10-2015
Skills
- Sales expertise
- Strategic business development
- Customer relationship management
- Sales expertise in B2B and B2C markets
- Skilled in contract discussions
- Product presentations
- Geographic territory oversight
- Customer relationship development
- Experience with Salesforce CRM
- Business growth strategy
Personal Information
Title: Outside Sales Professional
Timeline
Account Executive
CBS13/KMAX31 TV News station
11.2023 - 02.2025
Account Executive III
KTXL FOX40 News
08.2022 - 11.2023
Account Executive
SMT Roseville
05.2021 - 08.2022
Business Development Manager
Cozzini Bros
01.2020 - 05.2021
National Account Executive
Retail Sales Solutions
01.2014 - 01.2020
Ashford University
Bachelor of Arts from Marketing
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