Summary
Overview
Work History
Education
Skills
Timeline
Generic
Michael Tierney

Michael Tierney

Product Marketing & Sales Executive
Saint Joseph,MI

Summary

At Whirlpool Corporation, I spearheaded product marketing and sales strategies, achieving significant revenue growth, operational efficiencies and market expansion. My expertise in strategic planning and operational excellence, coupled with a talent for fostering teamwork and collaboration, has led to breakthrough results within sales, product marketing, & merchandising organizations

Overview

19
19
years of professional experience
4
4
years of post-secondary education

Work History

Director of Merchandising & Product Marketing

Whirlpool Corporation
Saint Joseph, MI
04.2024 - Current
  • Owner of Dishwasher & Whirlpool Corporation Kitchen Suite strategy, overseeing P&L, go to market strategy, end to end operations and future product pipeline. Delivered 2.7M units, $1.4B gross sales, +29% marketshare in 2024.
  • Development & implementation of pricing strategies, delivering favorable price margin realization and market share growth.
  • Cross functional leader of consumer centric brand strategy to develop comprehensive brand & product launch plans, maximize ROI for successful introductions in targeted markets.
  • Maximized team efficiency by implementing project management best practices tailored for a dynamic marketing environment, with a focus on operational excellence.

Sales Director, Retail & Builder Sales Team

Whirlpool Corporation
Saint Joseph, MI
04.2021 - 03.2024
  • Whirlpool Corp. Winner's Circle Award: 2023 Sales Team of the Year.
  • Led high-performing sales team, providing coaching, mentoring and a team culture to achieve ambitious targets. Team comprised of 11 states and 37 team members.
  • Owned budget and development of regional go-to-market plans maximizing region ROI. #1 region, exceeded plan in both units and gross sales.
  • Collaborated with upper management to implement CI and achieve established KPI for company.
  • Negotiated trade customer programming within diverse portfolio of accounts, ensuring optimal allocation of resources while fostering relationships with customers to establish long-term business growth.

Sr. Category Merchandising Manager, Refrigeration

Whirlpool Corporation
Saint Joseph, Michigan
05.2018 - 04.2021
  • Responsible for refrigeration pricing, promotions, and operations, delivering record breaking KPIs in units, gross sales, and DCM.
  • Led refrigeration optimization strategy, aligning operational & manufacturing capabilities with market investments. Enabled our ability to recapture battleground flooring, drive incremental DCM, & increase manufacturing efficiencies.
  • Analyzed sales data to identify trends and adjust merchandising plans accordingly, driving optimal results.
  • Developed winning culture, focused on employee engagement through recognition programs highlighting individual achievements within the team.
  • Streamlined inventory management processes for accurate stock levels and reduced waste.

Senior Sales Manager

Whirlpool Corporation
Saint Joseph, Michigan
03.2016 - 04.2018

Sears Sales & Marketing Team: Apr '16 - Jun '17

  • Laundry sales to Sears and Kenmore laundry product development
  • Delivered over 1.8M units and favorable YoY PMR, while managing navigating eroding Sears outlet share
  • Supported accounts receivable terms, focused on risk mitigation during pending Sears bankruptcy.

Best Buy Sales and Marketing Team: Jun '17 - Apr '18

  • Led team managing laundry and dishwasher sales.
  • Consistently exceeded quarterly sales targets as result of unwavering commitment to a consumer centric mindset that led to 5% balance of sale growth, flooring wins, and proactive inventory management system.
  • Collaborated closely with marketing teams to develop targeted campaigns that drove significant increases in qualified leads and overall sales performance.

Category Merchandising Manager, Laundry

Whirlpool Corporation
Saint Joseph, Michigan
02.2014 - Current
  • Owned top load laundry operations helping to deliver #1 marketshare position.
  • Responsible for forecast accuracy, inventory management, problem resolution, & seamless communication with Brand, Sales, Supply Chain, & Training organizations.
  • Analyzed performance metrics, enabling team to make informed decisions regarding pricing strategies, competitive counteractions, and future product launches.
  • Managed agreed upon inventory deployment with focus around price margin realization and optimization of GTM strategy.

Strategy & Operations Mgr., Home Depot Sales Team

Whirlpool Corporation
Atlanta, GA
02.2012 - 02.2014
  • Key contributor to team that expanded distribution of Whirlpool Brand into Home Depot, forever reshaping appliance industry.
  • Developed in-store execution strategy and training program, conducting regular performance reviews, identifying areas for improvement and developing action plan.
  • Spearheaded process improvements, resulting in increased productivity and reduced operational costs.
  • Analyzed and reported on key performance metrics to senior management.

Regional Account Mgr., Retail & Builder Sales Team

Whirlpool Corporation
Richmond, VA
11.2010 - 02.2012
  • Managed a diverse portfolio of direct and indirect builder accounts in Virginia Statewide.
  • Negotiated favorable contract terms for both the company and clients while maintaining a focus on mutual benefits.
  • Achieved regional sales targets by developing strategic plans and executing effective account management practices.

Sales Development Representative

Whirlpool Corporation
Chicago, IL
04.2008 - 10.2010
  • Whirlpool Corp. Winner's Circle Award: 2010 Sales Development Representative of the Year.
  • Achieved and exceeded sales targets, leveraging data analytics to identify and track sales trends and develop actionable insights.
  • Optimized sales pitch by integrating storytelling, making value proposition more relatable to prospective clients.

Personal Banker & Business Development Mgr

JPMorgan Chase
Detroit, MI
06.2006 - 03.2008
  • Developed, cultivated, and owned local business relationships, providing banking, investment, and lending services.
  • Recognized as one of the top 50 bankers in Midwest in 2007.

Education

Bachelor of Science - Finance

Grand Valley State University
Grand Rapids, MI
08.2002 - 05.2006

Skills

Product Marketing

Timeline

Director of Merchandising & Product Marketing

Whirlpool Corporation
04.2024 - Current

Sales Director, Retail & Builder Sales Team

Whirlpool Corporation
04.2021 - 03.2024

Sr. Category Merchandising Manager, Refrigeration

Whirlpool Corporation
05.2018 - 04.2021

Senior Sales Manager

Whirlpool Corporation
03.2016 - 04.2018

Category Merchandising Manager, Laundry

Whirlpool Corporation
02.2014 - Current

Strategy & Operations Mgr., Home Depot Sales Team

Whirlpool Corporation
02.2012 - 02.2014

Regional Account Mgr., Retail & Builder Sales Team

Whirlpool Corporation
11.2010 - 02.2012

Sales Development Representative

Whirlpool Corporation
04.2008 - 10.2010

Personal Banker & Business Development Mgr

JPMorgan Chase
06.2006 - 03.2008

Bachelor of Science - Finance

Grand Valley State University
08.2002 - 05.2006
Michael TierneyProduct Marketing & Sales Executive