Michael Crary
Grand Rapids,MI
Summary
Graduate from Western Michigan University with a strong focus in marketing. Seeking opportunities to enhance professional skills and contribute to the growth of a company within the field of expertise. Committed to leveraging knowledge and passion for marketing to drive impactful strategies and deliver measurable results.
Overview
10
10
years of professional experience
1
1
Certification
Work History
Customer Experience Banker
Huntington National Bank
12.2024 - Current
- Developed and maintained strong customer relationships, providing exceptional service and advice on financial opportunity.
- Assisted customers with setting up or closing accounts and signing up for new services.
- Campaign outreach.
Bartender/Server
Texas Roadhouse
03.2022 - 08.2024
- Local marketing through golf outing sponsorship and B2B communications.
- Contributed to a positive work environment through effective teamwork and communication with colleagues.
- Enhanced workplace efficiency by providing excellent service and resolving issues professionally.
- Weekly "blast reports" drove a competitive, friendly environment for sales.
Project Management Intern
Spence Brothers Construction
05.2020 - 08.2021
- Assisted construction manager coordinating job functions for a team of 40+ daily.
- Gathered detailed requirements from clients to better understand their needs and expectations for each project.
- Maintained well-organized documentation for easy access and reference during projects'' life cycles.
- Contributed to continuous improvement initiatives by identifying areas for process enhancement and recommending solutions accordingly.
Lifeguard
Splash Village
11.2014 - 05.2018
- Ability to maintain high focus within large groups for an extended period of time.
- Excellent customer satisfaction, helping create the Zhender's family experience.
- Daily testing on CPR and life saving skills.
Education
Bachelor of Business Administration - Marketing
08.2024
- Graduation Date: August 2024
- Relevant Coursework: Marketing Research, Marketing Analytics, Continuous Improvement, Marketing Strategies, Digital & Social Media Marketing.
Skills
- Digital marketing
- Market research
- Relationship building
- Data analysis
- Time management
- Creative thinking
Community Service
- MS walk set up, Frankenmuth, MI
- Tornado Clean Up, Millington, MI
- Rake and run for Blessed Trinity Catholic Church
- Door to Door Literature Drop for Senator Ken Horn
- Various festivals and fundraisers, raffle sales, set up, and clean up
Coursework
- Marketing Research – WMU fan engagement field study and data analysis, proving increased fan engagement.
- Marketing Analytics – SPSS and Excel data entry, analysis, and dashboard creation.
- International Marketing – Product launch project with industry analysis through Mintel, ProQuest, Statista, and MarketLine.
- Marketing Strategy – Product development, market entry methods, industry analysis.
- Digital & Social Media Marketing – Facebook SEO, ads, Google Analytics and Canva use for Facebook "fan page".
Certification
Certificate in public relations - Udemy
Certificate in Google Analytics
Timeline
Customer Experience Banker - Huntington National Bank
12.2024 - Current
Bartender/Server - Texas Roadhouse
03.2022 - 08.2024
Project Management Intern - Spence Brothers Construction
05.2020 - 08.2021
Lifeguard - Splash Village
11.2014 - 05.2018
Certificate in public relations - Udemy
Certificate in Google Analytics
Western Michigan University - Bachelor of Business Administration, Marketing
Similar Profiles
Jeff KimpanJeff Kimpan
Senior Portfolio Underwriter at Huntington National Bank/PNC BankSenior Portfolio Underwriter at Huntington National Bank/PNC Bank
Amanda TenisonAmanda Tenison
Treasury Management Specialist at Huntington National BankTreasury Management Specialist at Huntington National Bank
Leah ByingtonLeah Byington
Mortgage Team Lead at Huntington National BankMortgage Team Lead at Huntington National Bank