Commercial Market Business Development Manager
Michael Douglas Starling
TruGreen
Omaha,NE
Summary
Results-driven Commercial Development Professional experienced in driving business growth through effective strategic planning and market analysis. Achieved enhanced client relationships by utilizing strong negotiation and leadership skills while managing key accounts and high-profile projects. Delivered tangible results by fostering team collaboration and adapting to evolving business needs.
Work History
Sr. Market Commercial Development Manager
1 Year- Promoted late 2025; relocated to Nebraska; managed Trugreen Nebraska market book of business valued at $1.2 million; exceeded expectations; 27% market growth in one year; by 2026 fiscal year-end Nebraska market book of business valued at $1.53 million.
- Highlight: Developed growth opportunities through targeted networking and closed Offutt Air Force Base contract valued at $115,000. Coordinated ongoing communication with high-ranking military officers, maintained turf elevation across 600 acres, and produced monthly property visit reports. In 2026, contract ranked among top 20 largest commercial contracts across Trugreen markets and represented largest Nebraska market contract in over 20 years.
- B2B Sales.
- Successfully acquired Nebraska's Commercial Applicator License, enabling compliance with state regulations for pesticide application. Now licensed in 2 states.
- Moving to a new market, I actively joined industry association networking events, forums and established a social media presence to increase brand visibility in the market.
- Mentored sales staff on prospecting techniques, account development, and consultative selling practices.
- Investigate and resolve customer concerns for high-profile accounts, strengthening relationships and growing returning customer base.
- Coordinated trade shows and conferences, presenting company capabilities to engage potential partners and customers.
- Maintain client relationships to support retention, referrals, and account expansion.
- Perform in-depth market research to identify market trends, gaps, and potential business opportunities.
- Oversee Nebraska's Market portfolio with focus on timely, accurate documentation reporting and consistent follow-up on business development activities.
- Achieved established KPI for the company, regional team and individual performance through teamwork and focus on customers.
- Conducted engaging client-facing presentations for prospective clients, showcasing company value proposition effectively.
Commercial Business Development Representative
1 Year 1 Month- Managed TruGreen's Southeast Minnesota's $400k book of business. I retained 92% of 2024 revenue leading into 2025 by the end of first year and increased the total value of the book by 23% by bringing in $87,000 in new business and driving growth of current client accounts by $34,000.
- Consistently met or exceeded sales targets, strengthening overall team success.
- B2B Sales.
- Generated qualified sales opportunities through outbound prospecting, inbound lead follow-up, and field Cloverleaf outreach.
- Created structured account plans specifying objectives, timelines, and KPIs for effective client management.
- Developed structured account plans outlining objectives, timelines, and KPIs to enhance client management effectiveness.
- Expanded brand awareness by participating in industry events and conferences on behalf of the company.
- Managed CRM records through Microsoft Dynamics and Zoom Info, supported by personalized Excel workbooks for tracking customer interactions, pipeline activity, and conversion status.
- Administered appointment scheduling while aligning next-step coordination among new prospects, current clients, and service operations.
- Obtained Minnesota's commercial applicator license for turf management (00 & 04) within my first year. With a Management Information Systems background, I had to prioritize and develop an in-depth understanding of TruGreen's products and service knowledge.
Direct Support Professional Caregiver
2 Years 7 Months- Advised clients on medical device selection, regulatory requirements, and implementation strategies.
- Enhanced patient care by providing expert advice on medical device selection and usage.
- Participated in ongoing professional development opportunities to stay current on best practices within the field of direct support services.
- Researched potential clients and markets to prepare for appointments.
- Demonstrated products and specific features at customer locations and special events.
- Tracked client well-being by documenting changes in health, behavior, or condition for the care team.
- Served as a liaison between clients and regulatory agencies, keeping all parties informed during the review process for new medical device approvals.
- Coordinated with families and supervisors to adjust care plans and improve daily service delivery.
Residential Business Development
5 Years 11 Months- Continually increased YOY sales revenue. From 2020 through 2023, I achieved 115.6% in revenue growth.
- Grew B2C relations by managing over 3000 priority clients, enhancing customer loyalty.
- Developed and maintained positive relationships with local stores and suppliers to ensure timely and accurate delivery of orders.
- Effectively managed and prioritized multiple orders to meet delivery deadlines and customer expectations.
- Continuously analyzed market trends and competitor activities to identify new opportunities for business growth and development.
- Developed and delivered training programs to onboard new independent contractors
- Identified and recommended process improvements to streamline order fulfillment and delivery operations, resulting in increased efficiency and cost savings for the company.
Quality Assurance Analyst
2 Years 6 Months- Regularly analyzed client data and trends to identify opportunities for improvement.
- Developed and implemented quality assurance strategies and procedures to ensure higher standards of product quality and customer satisfaction.
- Conducted regular audits of customer communications to ensure consistency and accuracy.
- Analyzed customer feedback and identified areas for improvement in product quality and customer satisfaction.
- Identified potential quality issues or concerns and proactively communicated with the business development team and IT team.
- Monitored and analyzed customer complaints and feedback to identify potential issues with product quality or customer satisfaction.
- Collaborated cross-functionally between multiple departments to identify and resolve quality issues in product development and service delivery.
- Collaborated with the marketing team to develop strategies for improving customer satisfaction and brand loyalty based on customer feedback and quality assurance findings.
Client Relations Specialist
1 Year 11 Months- Develop and maintain a deep understanding of our products and services in order to effectively communicate with clients and provide them with accurate and timely information.
- Develop and maintain strong relationships with clients, providing excellent customer service and ensuring their satisfaction with the company's products and services.
- Identify and address client needs and concerns, ensuring a timely resolution to enhance overall client satisfaction.
- Act as a liaison between clients and internal teams to facilitate smooth communication and resolution of client issues.
- Proactively identify potential upsell opportunities with existing clients and collaborate with the sales team to capitalize on them, resulting in increased revenue for the company.
- Provide training and support to clients on how to best utilize our products and services, ensuring maximum value and satisfaction.
Education
Bachelor of Science - Management Information Systems
- 3.9 GPA
Associate of Applied Science - Business Management
- Deans List – 2017-2020
- GPA: 3.7
Skills
B2B & B2C sales
KPI tracking
Ability to identify audience
Client engagement
Relationship building & Networking
Project management
Report writing & Workflow Analysis
Coaching & mentoring
Business analysis
Contract negotiation
Communication skills
Adaptability & flexibility
Self-motivation.& Analytical mindset
Hobbies and Interests
Developing professional and personal relationships. Collector of vintage vinyls. Motorcycle Rider. Tech enthusiast, passionate about exploring the latest advancements and innovations. DIY and Home Improvement, Volunteering with youth sports programs as an Umpire. Personal Development and Self-Improvement. Man of Faith. Dog-Father of a 9 year old Shiba Inu named Tairannosaurus!
Accomplishments
- Apex Club - Aka President's Club - TruGreen
- Consistent & Proven Track Record in Market/Revenue Growth - TruGreen
- Secured the Largest Commercial Contract in the Nebraska Market - TruGreen
- Consistently amongst the top 25 Commercial Development Managers (435 Total Across Entire Company) - TruGreen
- Project Lead For Researching & Implementing new medical devices into client's homes - Always Best Care
- Recognized for largest Minnesota Metro residential market growth and revenue from 2020-2022 - Value of Book of Business was valued at $825,000 prior to selling the book. - Shipt, Inc.
- Created & Implemented a new process for coaching and development for the Training Department - Shutterfly, Inc.
- Received OSHA 10 License - Shutterfly
Timeline
Sr. Market Commercial Development Manager
TruGreen
11.2025 - CurrentRead More
Commercial Business Development Representative
TruGreen
10.2024 - 11.2025Read More
Direct Support Professional Caregiver
Always Best Care
02.2022 - 09.2024Read More
Residential Business Development
Shipt Inc.
10.2018 - 09.2024Read More
Quality Assurance Analyst
Shutterfly Inc.
09.2017 - 03.2020Read More
Client Relations Specialist
Shutterfly Inc.
10.2015 - 09.2017Read More
Hennepin Technical College
Associate of Applied Science from Business Management
Read More
Metropolitan State University
Bachelor of Science from Management Information Systems
Read More
Education
05-2023
Career History
11-2025