Michael J. Fernandez
Miami,FL
Summary
Results-focused Content Writer and Editor with six years of experience and expertise in coordinating, assembling, producing and publishing tailored content. Excellent communication, planning and problem-solving abilities with a forward-thinking approach. Detail-oriented team player with strong organizational skills and a proven track record.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Senior Content Editor
HotNewHipHop.Com
08.2021 - Current
- Prepared, rewrote, and edited 70 pieces per week, improving readability and impact.
- Managed team of over a dozen writers and junior editors to deliver accurate and engaging content.
- Oversaw pitches, assignments, final revisions and layouts.
- Created long-term editorial calendars with publications, due dates, events and story assignments.
Features Editor
TheGamer.Com
12.2020 - Current
- Crafted 50 top-ranking feature articles weekly, consistently boosting site traffic.
- Determined readiness of written pieces, made changes and approved final versions for publication.
- Collaborated with design, editorial and marketing departments to meet desired content goals.
- Generated and maintained style guides to encourage adherence to TheGamer.Com's brand voice.
Copywriter & Editor
Onword Copy
09.2017 - 12.2020
- Wrote advertising copy for online content, adhering to employer's overarching brand identity and personality.
- Improved search result rankings with targeted SEO strategy.
- Customized brand message to reach and capture target audience interest and drive engagement.
- Improved overall click conversion rates by 2.5% via strategized digital ads.
Education
Bachelor of Arts - English
Florida International University
11200 SW 8th St, Miami, FL 3319906.2021
Skills
- SEO Best Practices
- Project Management
- Proofreading
- Strong Editorial Judgement
- Digital Content Development
Certification
- Certification in Marketing Research and Analysis
- Microsoft Office Specialist
Timeline
Senior Content Editor
HotNewHipHop.Com
08.2021 - Current
Features Editor
TheGamer.Com
12.2020 - Current
Copywriter & Editor
Onword Copy
09.2017 - 12.2020
Bachelor of Arts - English
Florida International University
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