MICHAEL LUCIANO BUCARAM
Brooklyn,NY
Overview
8
8
years of professional experience
Work History
Education & Training Manager
Estee Lauder
06.2023 - Current
- Develop and implemented comprehensive training program to increase field product knowledge.
- Collaborate with global EDU partners to align training programs with organizational goals and objectives for new launch/ existing makeup and fragrances for North America.
- Conduct orientation sessions across North America including virtual & in person, seasonal/ basic trainings for counter reps.
- Overseeing Tom Ford Beauty, Kilian Paris, Frederic Malle.
Fragrance Marketing Intern
Interparfums
08.2022 - 12.2022
- Assisted marketing director for Anna Sui + Hollister fragrances with development of launch strategies and tactical plans to distribute products, and execute marketing goals, and campaigns for global market.
- Contributed to mock-ups, email campaigns, and social media content for fragrance new launches.
- Worked with suppliers to create fragrance bottle designs for Hollister.
Fragrance Marketing Intern
L'Oreal Lancôme
05.2022 - 08.2022
- Took key role in creating product display pages for top-performing fragrance launches + flanker
- Optimized product display pages for top key fragrances to make them more consumer-friendly.
- Shadowed and observed marketing manager of Lancome Fragrances for my professional problem-solving experience.
- Multi-tasked multiple email, promotional, and swipe-up journey blasts for upcoming launch
- Created competitive pricing landscape to gain insight into future product launch pricing.
Fragrance Specialist
Creed Boutique, Neiman Marcus
04.2021 - 11.2021
- Applied extensive knowledge and training on perfume and scent products to educate prospects and customers
- Demonstrated products to help customers make purchasing decisions on perfumes and fragrances for each season
- Utilized interpersonal and people skills to approach customers, engage in conversations, and promote new fragrances by the client outreach & sample pairing
Fragrance Marketing Intern
Firmenich
08.2019 - 12.2019
- Forecasted beauty trends based on previous & current data in fashion for various brand campaigns.
- Collaborated with product development team for brands Victoria Secret, Tommy Bahama, Bath&Body, Le Labo, and Juicy Couture.
- Studied demographic data to determine targets, competitor offerings, and tactics for new ways fragrance is being worn.
Beauty Advisor
Givenchy
01.2019 - 08.2019
- Assist new clientele and maintain current loyalty customers with experienced fragrance background, and makeup abilities
- Host and plan events including facial events with customized fragrance pairing and makeup application
- Increased annual Fragrance revenue by 9% for 1 year through effective customer service and inventory management
Counter Manager
Frederic Malle , Barneys
01.2018 - 01.2019
- Drove awareness for company events and marketing campaigns on social media accounts
- Developed relationships through consultations with clients to create an unforgettable fragrance experience
- Coordinated, managed and executed promotional retail events for clientele Hosted training for Barneys associates to become acclimated with the brand and conducted fragrance education
Makeup Artist
GLAMSQUAD Inc.
01.2016 - 01.2018
- Worked numerous fashion week shows as lead makeup artist for company
- Traveled across country for events such as Miami Swim Week, New York, and LA fashion week
- Worked with Paris Hilton, Brooke Shields, and Hilary Duff several times per month for press outings, fashion shows, and other special occasions and events
Education
Bachelor of Science - Cosmetics & Fragrance Marketing
Fashion Institute of Technology
New York, NY05.2023
Associate of Science - Marketing and Advertising
Fashion Institute of Technology
New York, NY05.2020
European Cosmetic Industry - International Marketing
Fashion Institute of Technology
New York, NY08.2019
Languages
French
Professional Working
Spanish
Native or Bilingual
Timeline
Education & Training Manager
Estee Lauder
06.2023 - Current
Fragrance Marketing Intern
Interparfums
08.2022 - 12.2022
Fragrance Marketing Intern
L'Oreal Lancôme
05.2022 - 08.2022
Fragrance Specialist
Creed Boutique, Neiman Marcus
04.2021 - 11.2021
Fragrance Marketing Intern
Firmenich
08.2019 - 12.2019
Beauty Advisor
Givenchy
01.2019 - 08.2019
Counter Manager
Frederic Malle , Barneys
01.2018 - 01.2019
Makeup Artist
GLAMSQUAD Inc.
01.2016 - 01.2018
Bachelor of Science - Cosmetics & Fragrance Marketing
Fashion Institute of Technology
Associate of Science - Marketing and Advertising
Fashion Institute of Technology
European Cosmetic Industry - International Marketing
Fashion Institute of Technology
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