Michaya Baker
Waxahachie,TX
Summary
High-energy, sports professional knowledgeable of public relations, relationship building, management, and offline/online marketing and activation. Excellent attention to detail and remarkable critical thinking skills. Proficient in developing and overseeing projects with focus on quality and efficiency.
Overview
7
7
years of professional experience
Work History
Director of Client Services
Playfly Sports
Waco, TX
05.2023 - Current
- Identified and implemented improvements to enhance client relationships.
- Established expectations for deliverables and oversaw adherence to client contract requirements.
- Streamlined account application processes to improve operational productivity and offer quality service.
Sponsorship Activation Manager
Dallas Mavericks
Dallas, TX
03.2022 - Current
- Networked with industry leaders and investigate partnerships to increase opportunities.
- Tested and optimized organic and paid acquisition channels and lead generation campaigns.
- Strengthened product branding initiatives by developing communication campaigns, promotional materials, market intelligence information and databases for DFW market to maximize outreach.
Sponsorship Activation Coordinator
Dallas Mavericks
Dallas, TX
07.2020 - 03.2022
- Liaised between internal and external stakeholders and sponsors.
- Planned and executed internal and external marketing events.
- Listened to sponsor needs to identify activation plans and develop a dedicated marketing plan and strategy.
- Wrote and prepared creative assets by applying excellent communication, project management and planning abilities to produce, crisp, fresh content.
Retail Customer Service Representative
Dallas Mavericks
Dallas, TX
07.2019 - 07.2020
- Improved service quality and increased sales by developing strong knowledge of company's products and services.
- Communicated daily with vendors and fulfillment centers regarding back-order availability, future inventory and special orders.
- Operated and maintained back-end inventory systems in order to provide accurate information to potential and existing customers.
Marketing Associate
Houston Rockets
Houston, TX
09.2018 - 05.2019
- Assisted in the activation and take down of various game-day events and fan interactive elements.
- Coordinated and participated in promotional activities, city festivals, trade shows, community outreach and other local and public events.
- Planned and executed events and marketing programs for Rockets corporate sponsors, community, ticket sales and marketing events and promotions departments.
Office and Marketing Assistant
Susan G. Komen Houston
Houston, TX
08.2017 - 12.2017
- Assisted with development of event strategies and tactical plans to promote accomplishment of marketing goals.
- Worked with advertising team to create, deploy and optimize marketing initiatives for non-profit customers.
- Managed efficient workflow between staff by effectively coordinating documents, communication and creative materials.
Education
Master of Science - Sports Management
Louisiana State University And A&M College
Baton Rouge, LA05.2020
Bachelor of Science - Sports Administration
University of Houston
Houston, TX12.2017
Skills
- Sales support
- Marketing strategy
- Campaign development experience
- Project management
- Social media
- Customer service
- Time management
- Computer skills
- Communication
- Planning
Timeline
Director of Client Services
Playfly Sports
05.2023 - Current
Sponsorship Activation Manager
Dallas Mavericks
03.2022 - Current
Sponsorship Activation Coordinator
Dallas Mavericks
07.2020 - 03.2022
Retail Customer Service Representative
Dallas Mavericks
07.2019 - 07.2020
Marketing Associate
Houston Rockets
09.2018 - 05.2019
Office and Marketing Assistant
Susan G. Komen Houston
08.2017 - 12.2017
Master of Science - Sports Management
Louisiana State University And A&M College
Bachelor of Science - Sports Administration
University of Houston
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