Micheal Rose
Lewisville,TX
Summary
Dynamic Associate Product Manager at Hoya Vision Care with expertise in product lifecycle management and cross-functional collaboration. Proven track record in driving successful product launches and enhancing customer satisfaction through data analysis and strategic marketing initiatives. Adept at navigating complex challenges while fostering team growth and innovation.
Overview
12
12
years of professional experience
1
1
Certification
Work History
Associate Product Manager
Hoya Vision Care
Lewisville, TX
02.2025 - Current
- Drive product lifecycle strategy and roadmap execution across HOYA, PENTAX, SEIKO, VISION EASE, and LensChoice for the U.S. And Canada.
- Create and manage product specifications, system setup, and price files for both Rx and stock lenses.
- Lead cross-functional collaboration with marketing, operations, sales, and labs to deliver product access, inventory optimization, and brand alignment.
- Gather and analyze customer, market, and competitor data to guide channel strategy and positioning.
- Contribute to annual budget planning, forecasting, and purchasing reviews; assist in P&L interpretation, and spend allocation.
Lead Expeditor
Hoya Vision Care
Lewisville, TX
06.2021 - 02.2025
- Resolved high-priority order delays and escalations for major clients, improving fulfillment speed and customer satisfaction.
- Built Power BI dashboards to track order timelines, and identify bottlenecks.
- Coordinated with sales and labs to expedite order resolution, and improve turnaround time.
Review and Revision Specialist
Hoya Vision Care
Lewisville, Texas
04.2018 - 06.2022
- Collaborated with cross-functional teams to achieve project goals on time and within budget.
- Improved customer satisfaction rates through proactive problem-solving and efficient complaint resolution.
- Provided the problem and solution on orders, allowing customer service to quickly resolve our account's concerns.
- Resolved other Hoya labs and ECP order problems in our Mailshare.
Social Media Marketing Manager
Freelace
Dallas, Texas
06.2020 - 11.2020
- Boosted brand awareness by developing and implementing targeted social media campaigns.
- Created engaging multimedia content, including graphics, videos, and blog posts, to enhance user experience.
- Collected lead information for retargeting marketing campaigns.
- Built digital sales funnels to highlight our current promotions.
- Copywriting ads and emails with compelling captions to drive engagement.
- Installing pixels on funnels to capture analytics for split testing.
- Developed different social media strategies to get more leads.
Customer Service Representative
Hoya Vision Care
Lewisville, Texas
03.2016 - 06.2018
- Resolved customer complaints with empathy, resulting in increased loyalty and repeat business.
- Managed high-stress situations effectively, maintaining professionalism under pressure while resolving disputes or conflicts.
- Enhanced customer satisfaction by promptly addressing concerns and providing accurate information.
- Responded to customer requests for products, services, and company information.
- Comprehensive understanding of Hoya products and the competitor lenses we offer.
Marketing and Sales Manager
Appco Group
Dallas, Oregon
07.2015 - 02.2016
- Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.
- Managed a high-performing marketing team to execute successful product launches and promotional events.
- Created comprehensive sales training programs, empowering team members to excel in their roles and contribute to company growth.
- Fostered a culture of continuous improvement within the marketing and sales teams, promoting innovation and best practices sharing.
- Door-to-door sales
Optician Assistant
Essilor of America
Dallas, Texas
06.2015 - 07.2015
- Actively participated in making commercials and promotional events for the company with frame vendors.
- Improved patient satisfaction by providing attentive and knowledgeable assistance in frame selection and fitting.
- Educated patients on the benefits of various lens options, helping them make informed decisions based on their individual needs.
- Assisted in training new team members on office protocols and best practices to maintain high-quality service standards.
Expeditor/Outbound Call Center Agent
VSP Vision Care
Lewisville, Texas
07.2013 - 05.2014
- Worked with supervisors and team members to find problem orders that needed expediting.
- Improved delivery times by closely monitoring and prioritizing urgent orders.
- Boosted customer satisfaction by resolving issues promptly and providing regular updates on order status.
- Made 50-100 outbound calls per day to accounts we needed frames from.
Associate Optician
Walmart
Dallas, Texas
11.2012 - 06.2013
- Actively did sales and marketing by walking around Walmart, asking to clean customer glasses with a Walmart brand lens cleaner.
- Stayed up-to-date on industry trends, enabling informed recommendations of cutting-edge lens technology to clients.
- Collaborated with optometrists to ensure accurate prescription measurements and optimal lens selection for patients.
- Evaluated current processes and provided suggestions for improvements, resulting in increased efficiency within the optician practice.
Education
Associate of Arts - Merchandise Marketing & Design
Wade College
Dallas, TX01-2012
Skills
- Product lifecycle management
- Market analysis
- Cross-functional collaboration
- Project management
- Data analysis
- Customer relationship management
- Sales forecasting
- Budget planning
- Time management
- Team building
- Brand management
- Corporate communication
- Competitor analysis
- Sales strategies
- Product strategy development
Accomplishments
I received Team Lead of the year from Hoya.
Certification
Social Media Marketing
Personal Information
Title: Review/Revision & Expeditor Lead
Skills
Timeline
Associate Product Manager
Hoya Vision Care
02.2025 - Current
Lead Expeditor
Hoya Vision Care
06.2021 - 02.2025
Social Media Marketing Manager
Freelace
06.2020 - 11.2020
Review and Revision Specialist
Hoya Vision Care
04.2018 - 06.2022
Customer Service Representative
Hoya Vision Care
03.2016 - 06.2018
Marketing and Sales Manager
Appco Group
07.2015 - 02.2016
Optician Assistant
Essilor of America
06.2015 - 07.2015
Expeditor/Outbound Call Center Agent
VSP Vision Care
07.2013 - 05.2014
Associate Optician
Walmart
11.2012 - 06.2013
Associate of Arts - Merchandise Marketing & Design
Wade College
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