Michele Key
Brooklyn,NY
Summary
Accomplished, results-driven, goal-oriented professional adept at accomplishing challenging objectives pursuing new professional challenges with a growth-oriented company.
Overview
16
16
years of professional experience
Work History
Senior Manager, Portfolio Management
UM
01.2013 - 11.2022
- Focused on business-to-business divisions using media platforms, channels and tactics in executing against client's key performance indicators
- Evaluated media partner offerings critically to select the most appropriate partners for delivering desired results at optimal costs
- Played vital role in implementing cross-platform solutions and negotiating multimillion-dollar volume contracts with major media partners
- Established strong relationships with media partners and stakeholders, ensuring long-term partnerships and furthering negotiations of 10-30% savings
Associate Media Director, Print Services Group
UM
01.2007 - 01.2013
- Headed development and deployment of innovative strategies and tactics with cutting-edge media partners
- Developed strong relationships among external partners including publishing partners, creative teams, along with internal media specialists and analytics teams
- Rendered expert oversight to team of six responsible for conceptualizing and implementing media plans
Education
Bachelor of Business Administration in Marketing Management -
Bernard M. Baruch, Zicklin School of Business
New York, NYProfessional Certification in Digital Marketing -
New York University
New York, NYSkills
- Strategic Planning & Buying
- Performance Tracking and Evaluation
- Documentation and Reporting
- Negotiations
- Budget Oversight
- Troubleshooting and Problem Resolution
- Talent Development
- Employee Coaching and Mentoring
Area Of Focus
B2B Specialist
Media Management
Management of Financial Resources
Qualifications Summary
Possess comprehensive knowledge and experience in formulating and implementing strategic solutions and programs, using both off and online media, to consistently achieve client goals and organizational objectives. Demonstrates a particular expertise in planning and executing for B2B accounts as well as a keen understanding of the international media landscape.
Timeline
Senior Manager, Portfolio Management
UM
01.2013 - 11.2022
Associate Media Director, Print Services Group
UM
01.2007 - 01.2013
Bachelor of Business Administration in Marketing Management -
Bernard M. Baruch, Zicklin School of Business
Professional Certification in Digital Marketing -
New York University
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