Michele McCormack
Green Bay,WI
Summary
Dynamic content creator and storyteller with a proven track record including a Best Documentary win. Excelled in roles from Anchor/MMJ/Producer to Individual Giving Manager, regularly surpassing fundraising goals. Skilled in editing and public speaking, with a knack for developing engaging digital series and fostering significant community connections.
Overview
27
27
years of professional experience
Work History
ANCHOR/MMJ/PRODUCER
WFRV
Green Bay, Wisconsin
08.2024 - Current
- Developed a system to maximize existing content across multiple platforms, from broadcasting and digital to podcasting.
- Best Documentary Winner from the Wisconsin Broadcasters Association.
- Originator or primary contributor to three station franchises: Dish on WI Supper Clubs, Hometown Heroes, and Positively Wisconsin.
INDIVIDUAL GIVING MANAGER
Hunger Task Force
MILWAUKEE, WI
03.2018 - 08.2020
- Exceeded individual fundraising goals by $40,000 in the 1st quarter.
- Reintroduced a lapsed donor to secure the largest individual gift in the agency's history.
- Regularly managed volunteer shifts for food sorting, farm tours, and food bank tours.
- Developed a keen storytelling ability to fit occasions, from phone solicitations to public speaking.
ANCHOR/MMJ/PRODUCER
WDJT
Milwaukee, WI
10.2005 - 03.2018
- Emmy-nominated series of reports on judicial systems' handling of repeat gun offenders.
- Best News Writing and Evening Newscast Winner, WI Broadcasters Assoc.
- Worked every shift at the station from early mornings, weekends, to weeknights, and helped create a 4 p.m. talk show format.
- Created the Day Before Thanksgiving Food Drive for Hunger Task Force
REPORTER/MMJ
WPVI-6abc
Philadelphia, PA
10.1997 - 10.2005
- Developed a reputation for breaking big stories, including the NJ mail sorting facility's connection to the post-9/11 anthrax attacks.
- Irish American Woman of the Year, Philadelphia Irish Business Association.
- Philadelphia St. Patrick's Day Parade Host.
Education
Bachelor of Arts - Radio And Television Broadcasting
Pepperdine University
Malibu, CA06-1988
Skills
- Content creation
- Adobe and Avid editing
- Digital storytelling and series development
- Interview techniques
- Public speaking
Timeline
ANCHOR/MMJ/PRODUCER
WFRV
08.2024 - Current
INDIVIDUAL GIVING MANAGER
Hunger Task Force
03.2018 - 08.2020
ANCHOR/MMJ/PRODUCER
WDJT
10.2005 - 03.2018
REPORTER/MMJ
WPVI-6abc
10.1997 - 10.2005
Bachelor of Arts - Radio And Television Broadcasting
Pepperdine University
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