Michelle Barón

• Directed school-wide communications and brand strategy across digital, print, media, events and executive platforms for a multidisciplinary graduate school within a private university, strengthening institutional visibility and cross-sector impact.
• Served as strategic advisor to the dean and school leadership, shaping narrative direction, executive messaging and reputation strategy to strengthen stakeholder trust and external positioning.
• Designed and implemented integrated messaging frameworks for high-impact initiatives and announcements, aligning leadership remarks, advancement campaigns, digital storytelling and cross-channel engagement.
• Supported media strategy in partnership with university media relations, shaping story development and supporting regional, national and international press outreach to expand earned media presence.
• Oversaw cross-functional creative and editorial production across internal teams and external vendors, providing strategic direction for writing, design, video and digital execution to ensure brand consistency and audience alignment.
• Partnered with central marketing and communications to align school-level priorities with institutional standards while preserving distinct voice and strategic positioning.
• Spearheaded strategy and planning for a website and digital brand refresh in collaboration with an external agency, aligning user experience, accessibility and SEO improvements with long-term engagement goals.
• Leveraged analytics and performance data to evaluate campaign effectiveness, inform leadership decisions and continuously optimize communications and marketing strategy.

• Conducted stakeholder discovery sessions to identify target audiences and inform strategic outreach initiatives.
• Developed and structured content strategy and planning frameworks, generating social media concepts and coordinating execution to support audience engagement and brand alignment.
• Created compelling content for digital platforms, increasing engagement and audience reach.

• Collaborated with cross-functional teams to plan and execute a high-profile groundbreaking event attended by city leadership and covered by local media.
• Prepared and distributed executive remarks and campuswide communications for the university president and public safety leadership.
• Project-managed divisional website migration and redesign aligned with universitywide web strategy.
• Developed media materials, stakeholder communications and social strategy for internal and public-facing initiatives.

• Developed internal and external communications supporting senior leadership, including operational updates and crisis messaging during COVID-19 response efforts.
• Launched and managed social media presence for SDSU Mission Valley, aligning digital storytelling with institutional priorities.
• Partnered with Strategic Communications and Public Affairs to produce media advisories, press releases and institutional news across digital and print platforms.
• Coordinated cross-divisional messaging and collaborated with internal teams and external agency partners to support high-visibility initiatives.

Foreign Desk Associate Producer | 2018–2019
National Desk Broadcast Associate | 2017–2018
Page Program Broadcast Associate | 2015–2017

• Supported international and domestic news coverage across broadcast and digital platforms within a national newsroom environment.
• Contributed to coverage of high-profile global events, mass-casualty incidents and natural disasters, delivering timely, verified reporting under deadline pressure.
• Monitored global developments, confirmed facts with official sources, identified potential interview subjects and advanced breaking news coverage across platforms.
• Coordinated live coverage logistics with domestic and international bureaus and secured multimedia assets from agencies and on-the-ground sources.
• Contributed story ideas and updates based on emerging developments, aligning with editorial priorities and deadline demands.
• Mentored junior newsroom staff and supported onboarding and training initiatives.