Tori Hall
Raleigh,NC
Summary
Innovative and results-driven communications executive with 20+ years of experience shaping enterprise-level communication strategy, strengthening organizational reputation, and advancing clinical, operational, and workforce priorities. Known for building trust with executive leaders, aligning communications across complex matrixed systems, and delivering clear, proactive, high-impact messaging that improves patient experience, physician engagement, and operational performance.
Overview
2027
2027
years of professional experience
Work History
Director of Marketing & Communications
Duke University School of Medicine, Department of Ophthalmology
Durham, NC
03.2015 - Current
- Lead internal and external communications strategy to support research, clinical care, and education missions within a major academic medical center.
- Partner with department leadership and Duke Health marketing, news media, and communications teams to ensure aligned and strategic messaging across channels.
- Collaborate with the School of Medicine communications to amplify research and education priorities.
- Established a consistent brand identity across all channels, including print, digital, and social media platforms.
- Provide strategic counsel to leaders on communication approaches supporting patient experience and patient education while partnering with appropriate Duke Health resources.
- Develop executive-level messaging, talking points, and leadership communications.
- Manage communication for new clinical locations, new providers, and community outreach messaging.
- Oversee internal communication channels, including newsletters, intranet updates, and leadership messaging.
- Direct editorial strategy, content production, and distribution for the annual report, VISION magazine, partnering with the department development officer.
- Lead social media strategy, digital storytelling, and reputation management.
- Manage cross-functional initiatives, including CME promotion and digital platform development.
- Developed and implemented comprehensive communication strategies to reach target audiences and enhance visibility of research, education, and patient care.
- Established metrics for evaluating communication effectiveness and adjusted strategies accordingly.
- Supervise communications specialist.
Senior Marketing Manager and Other Roles
LipoScience, Inc. (now LabCorp)
01.2005 - 01.2015
- Directed multi-million-dollar marketing programs supporting clinical adoption and provider education.
- Coordinated communications across sales, clinical, R&D, and corporate teams for message alignment.
- Led corporate rebranding, website redesign, and external communications.
- Managed a $4.5M budget and communications staff.
- Developed and executed comprehensive marketing strategies to enhance brand visibility and market penetration.
- Managed budget allocation for marketing activities, ensuring cost-effective utilization of resources for maximum impact.
- Managed a team of marketing professionals, resulting in increased productivity and project success rates.
Marketing Coordinator
AT RAMAR, LLC
Marketing Coordinator
Tompkins International
Raleigh
N
Office Manager & Marketing Assistant
Meredith College
Education
Bachelor of Arts - Communications
East Carolina University
Greenville, NC12.1998
Leadership Effectiveness Workshop -
UNC Executive Development
Chapel Hill, NCCrucial Conversations -
Duke University
Durham, NCEffective Product Manager Program -
Medical Product Manager Institute
Skills
- Strategic Communications Leadership
- Executive Communications & Messaging
- Physician Engagement & Clinical Operations Support
- Workforce Communications & Culture Building
- Patient Education and Communications
- System-wide Collaboration (Marketing, Internal Communications, Media, Digital)
- Issues & Change Communications
- Data-Informed Strategy & Planning
Timeline
Director of Marketing & Communications
Duke University School of Medicine, Department of Ophthalmology
03.2015 - Current
Senior Marketing Manager and Other Roles
LipoScience, Inc. (now LabCorp)
01.2005 - 01.2015
Marketing Coordinator
AT RAMAR, LLC
Office Manager & Marketing Assistant
Meredith College
Marketing Coordinator
Tompkins International
N
Bachelor of Arts - Communications
East Carolina University
Leadership Effectiveness Workshop -
UNC Executive Development
Crucial Conversations -
Duke University
Effective Product Manager Program -
Medical Product Manager Institute