Michelle Darnall
Bowling Green,KY
Summary
Entrepreneurial leader with a proven track record in driving $1M+ annual revenue and fostering long-term partnerships through consultative selling. Committed to strategic growth and innovative marketing solutions.
Overview
20
20
years of professional experience
Work History
Founder | Consumer Packaged Goods Brand
Gone Nuts LLC
Bowling Green, KY
01.2019 - Current
- Launched and grew brand to ~$200K in annual sales through wholesale and retail account acquisition.
- Secured new accounts through relationship-driven outreach and in-person sales engagement.
- Executed go-to-market strategy including pricing, positioning, and competitive differentiation.
- Represented company at national trade shows, generating qualified leads and converting to recurring accounts.
Founder and CEO
Beet Box Produce
Bowling Green, KY
09.2014 - 06.2024
- Built and scaled company to $1M+ in annual revenue, driving consistent year-over-year growth through disciplined prospecting and territory expansion.
- Developed structured sales processes including pipeline tracking, forecasting, and performance metrics.
- Cultivated long-term partnerships through consultative, value-based selling and consistent follow-up.
- Negotiated vendor and distribution agreements to expand market reach and improve profitability.
- Managed full P&L responsibility, demonstrating accountability and ownership of business outcomes.
Pharmaceutical Sales Representative
Forrest Pharmaceuticals
Bowling Green, KY
05.2010 - 12.2011
- Managed physician and clinic accounts within assigned territory.
- Conducted product presentations and in-service education for healthcare professionals.
- Consistently met/exceeded territory sales objectives through consultative selling techniques.
- Maintained CRM reporting, sales forecasting, and territory growth plans.
- Developed strong relationships within healthcare networks to drive product adoption.
Medical Sales Rep
McKesson Health
Bowling Green, KY
05.2006 - 05.2010
- Developed and maintained relationships with healthcare providers to promote medical products.
- Monitored inventory levels and managed supply chain logistics for timely product delivery.
- Increased sales revenue by consistently meeting and exceeding sales targets through strong relationship building and product knowledge.
- Consistently surpassed quarterly quotas by identifying key decision-makers within target organizations and tailoring sales pitches accordingly.
- Managed three state territory
Education
Master of Science - Exercise Science
Western Kentucky University
Bowling Green, KY12-2002
Bachelor of Science - Exercise Science
Western Kentucky University
Bowling Green, KY12-2000
Skills
- Team leadership
- Strategic thinking
- Marketing
- Entrepreneurial and innovative
- Growth mindset
Timeline
Founder | Consumer Packaged Goods Brand
Gone Nuts LLC
01.2019 - Current
Founder and CEO
Beet Box Produce
09.2014 - 06.2024
Pharmaceutical Sales Representative
Forrest Pharmaceuticals
05.2010 - 12.2011
Medical Sales Rep
McKesson Health
05.2006 - 05.2010
Master of Science - Exercise Science
Western Kentucky University
Bachelor of Science - Exercise Science
Western Kentucky University