Summary
Overview
Work History
Education
Skills
Websites
Timeline
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Richard Mataafa

Greenville,SC

Summary

Dynamic, versatile professional with over a decade of experience spanning entrepreneurship, mental health counseling, fitness coaching, brand development, and customer engagement. Proven leader and self-starter with deep operational, communication, and organizational skills. Experienced in team leadership, compliance, creative marketing, and business development. Passionate about building strong relationships, creating excellent customer experiences, and driving results through systems, storytelling, and service.


Overview

13
13
years of professional experience

Work History

Founder & Operator / Brand Lead

Daylight Burrito
04.2021 - Current
  • - Built and scaled a fast-growing, community-based food brand offering pop-ups, wholesale burritos, and hot sauce products.
  • - Managed all operations including team hiring/training, scheduling, vendor management, inventory, and bookkeeping.
  • - Designed and executed social media campaigns, brand voice, and marketing collateral (Canva, Mailchimp, PopMenu, Facebook, Instagram).
  • - Oversaw regulatory compliance, including food safety, product labeling, tax filings, and vendor contracts.
  • - Led customer service and sales efforts, securing partnerships and generating consistent revenue growth.
  • Developed pitch deck, investor sheets, raised
  • Created and monitored promotional approaches to increase sales and profit levels.
  • Conducted target market research to scope out industry competition and identify advantageous trends.
  • Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.

Mental Health Counselor

Ride the Wave Counseling
07.2023 - 08.2023
  • - Delivered therapeutic care to adolescents and adults experiencing grief, trauma, anxiety, and depression.
  • - Maintained HIPAA-compliant documentation for sessions, treatment planning, and client progress.
  • - Managed in-office and telehealth client communication, care coordination, and referrals.

Mental Health Counselor

SC Dept. of Mental Health
03.2022 - 07.2023
  • - Provided school-based counseling to youth and families, supporting emotional regulation and academic alignment.
  • - Maintained detailed case files, coordinated with educational staff, and followed state/federal documentation guidelines.

Lead Coach & Community Builder

Iron Tribe Fitness
01.2016 - 02.2021
  • - Led functional fitness coaching and personalized wellness programs for high-performing clients.
  • - Supported member retention through exceptional service, communication, and event coordination.
  • - Developed/produced social media content, photography, videography, and email outreach.

Counselor Intern

Revelop Institute
01.2019 - 04.2020
  • - Offered trauma-informed therapy services with a focus on grounding techniques and emotional wellness.
  • - Conducted sessions, managed care plans, and referred clients to appropriate healthcare partners as needed.

Front-of-House Associate

Chick-fil-A
01.2013 - 07.2015
  • - Delivered outstanding service in a fast-paced quick-service restaurant setting.
  • - Handled order accuracy, POS transactions, and customer satisfaction.

Repair Department Manager

NetDirect Merchants
12.2013 - 12.2014
  • - Managed repair, return, and shipping processes in a high-volume e-commerce warehouse.
  • - Supervised logistics, inventory tracking, and customer communication across multiple departments.

Education

M.A. - Counseling

Covenant Theological Seminary
St. Louis, MO
05.2020

B.S. - Interdisciplinary Studies (Business Mgmt & GIS)

University of North Alabama

Skills

  • Entrepreneurship
  • Team Leadership
  • Social Media Strategy
  • Client Counseling
  • Customer Service
  • Brand Development
  • Sales
  • Public Speaking
  • Marketing
  • Entrepreneurial and innovative
  • Strategic planning
  • Visionary leadership

Timeline

Mental Health Counselor

Ride the Wave Counseling
07.2023 - 08.2023

Mental Health Counselor

SC Dept. of Mental Health
03.2022 - 07.2023

Founder & Operator / Brand Lead

Daylight Burrito
04.2021 - Current

Counselor Intern

Revelop Institute
01.2019 - 04.2020

Lead Coach & Community Builder

Iron Tribe Fitness
01.2016 - 02.2021

Repair Department Manager

NetDirect Merchants
12.2013 - 12.2014

Front-of-House Associate

Chick-fil-A
01.2013 - 07.2015

B.S. - Interdisciplinary Studies (Business Mgmt & GIS)

University of North Alabama

M.A. - Counseling

Covenant Theological Seminary

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