Summary
Overview
Work History
Education
Skills
Languages
Timeline
Generic

Michelle Delossantos

Panama City, Panama

Summary

Dynamic Brand Manager skilled in brand strategy development and market analysis. Successfully launched multiple products, enhancing customer engagement and brand visibility. Proven ability to manage budgets effectively while fostering cross-functional collaboration. Adept at creating impactful promotional materials that resonate with target audiences.

Overview

4
4
years of professional experience

Work History

Brand Manager

Procter & Gamble Co
Panama
06.2024 - Current
  • Developed brand strategies to enhance market presence and customer engagement.
  • Coordinated product launches ensuring alignment with brand messaging and goals.
  • Created promotional materials that reflected brand identity and values clearly.
  • Assisted in budget management for marketing initiatives while maintaining cost efficiency.
  • Assessed performance of current campaigns against goals set at beginning of projects; adjusted strategy if needed.
  • Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.

Marketing Intern

Procter & Gamble Co
Panama
07.2021 - 06.2024
  • Assisted in developing marketing materials for product launches.
  • Conducted market research to identify consumer trends and preferences.
  • Collaborated with cross-functional teams to support brand initiatives.
  • Analyzed competitor strategies to inform marketing approaches.

Education

Bachelor of Science - Psychology

Excelsior University
New York, NY
06-2024

Skills

  • Brand strategy development
  • Market analysis
  • Budget management
  • Product launch coordination
  • Promotional material creation
  • Cross-functional collaboration
  • Effective communication
  • Problem solving
  • Attention to detail
  • Creative thinking
  • Brand-building strategies
  • Influencer marketing
  • Communications strategy

Languages

English
Native/ Bilingual
Spanish
Native/ Bilingual

Timeline

Brand Manager

Procter & Gamble Co
06.2024 - Current

Marketing Intern

Procter & Gamble Co
07.2021 - 06.2024

Bachelor of Science - Psychology

Excelsior University

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