Summary
Overview
Work History
Education
Skills
Timeline
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Michelle J. Doyle

Holland,OH

Summary

Project Management Results-drive Vice President of Sales and Food Service with forward-thinking approach centered on company success and competitive growth. Demonstrated record of success in building successful teams and managing profitable operations.

Overview

24
24
years of professional experience

Work History

Toledo Zoo & Aquarium
08.2002 - Current

Vice President

01.2019 - Current
  • Promoted to VP and put over all of food service areas to help eliminate silos within the organization in order to streamline productivity
  • Which meant restructuring three departments into one
  • Lead all aspect of the food service operations; sales, concessions, and catering operations
  • Oversee Concerts including booking and executing all aspects of the food services includes riders, concessions, alcohol sales
  • Produce high quality work with strong attention to detail in numbers, communication, change management and budget implementation
  • Analysis revenue reports and forecast upcoming needs for the food service department to ensure profit margins are in line with industry standards
  • Work closely with purchasing and distributors to ensure quality and pricing of items are in line
  • Operational management
  • Manage Revenue of over 7 million dollars
  • Continually increased revenue each year by adjusting offerings, cost saving analysis and marketing
  • Lead a team of 22 full time professional and part-time that can vary from 100-200 team members
  • Designed along with our construction department a new grab and go concepts

Director of Sales and Catering

01.2013 - 01.2019
  • In charge of the growth in catered event sales while managing the catering front of the house and back of house teams to ensure successful growth
  • Led the development of the catering marketing strategies which resulted in consistent sales of our revenue generating events as well as our client events
  • Guided our graphics team in designing successful mailers, web pages, direct sales pieces and ad placement
  • Worked with our marketing firm on our marketing strategic plan
  • Booking of multiple locations within the Zoo for events and other Zoo activates
  • Implemented a sales team of 4 by segmenting out the business to ensure exceptional customer service standards and an excellent catering reputation measured by successful surveys and awards in all measurable areas
  • Supervised the growth of the catering business and group tickets from 1.2 million in 2003 to 2.8 million in 2017
  • In the past 5 years as the Director we had growth of 1.7 million to 2.8 million a 39% increase
  • Manage the sales team who are responsible for selling corporate events, weddings, group tickets as well as create and manage revenue generating events in our off seasons (i.e
  • Wine tasting)
  • This team also maintains internal customer support by booking all internal meetings and development events, which include catering needs
  • Build relationship with corporate clients to align their needs to our products for the best experience possible
  • Menu pricing and Profit/Loss analysis to ensure profitability/expenses and pricing are in alignment with our competitors while always keeping our mission in focus
  • Negotiated contracts such as cleaning contracts, linen contracts, etc…

Group Sales Manager/Account Executive

01.2002 - 01.2013
  • Managed all aspects of the group sales department
  • Selling corporate events, weddings and booking internal events
  • Group tickets, Consignment tickets, and online tickets
  • Attended tradeshows to sell our product offerings
  • Developed and managed the group sales budget
  • Increased sales by 29% with same venues.

Outside Sales Representative

GEM Industrial
01.1999 - 01.2002
  • Dispatcher for the service group
  • Assigned technicians to assignment daily
  • All aspects of account payable and accounts receivable
  • Promoted to an Outside Sales Representative where I exceeded my sales goals by over 50% in my first year selling HVAC maintenance agreements
  • Sold HVAC preventative maintenance agreements

Education

Bachelors of Business Administration - Marketing

University of Toledo

Skills

  • Process Improvement
  • Project Oversight
  • Critical Thinking
  • Process Optimization
  • Outside Sales/Account Management
  • Senior Management
  • Communication/Leadership
  • Change Management
  • Marketing
  • Budgets

Timeline

Vice President

01.2019 - Current

Director of Sales and Catering

01.2013 - 01.2019

Toledo Zoo & Aquarium
08.2002 - Current

Group Sales Manager/Account Executive

01.2002 - 01.2013

Outside Sales Representative

GEM Industrial
01.1999 - 01.2002

Bachelors of Business Administration - Marketing

University of Toledo

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Michelle J. Doyle