MICHELLE FOLEY, CDP
Summary
Passionate professional with 20+ years of business success. Highly organized with demonstrated track record of building relationships with accounts & community by developing successful sales campaigns, and managing teams in the healthcare community. Engaging and personable team player that builds business opportunities through dynamic marketing strategies, sharp communication skills and dedication to customer service.
Overview
11
11
years of professional experience
Work History
Senior/Lead Community Engagement
Springtide Child Development
02.2023 - 06.2023
- Regional Business Development in MA & CT, increasing client referrals by 400% in 5 months time, Initiated and grew both state and regional business relationships
- Managed accounts with Community stakeholders, pediatricians, therapists, school systems, social workers and birth to three programs
- Daily work with field team identifying opportunities, partnerships and outreach strategies for all 6 locations
- Nurtured new and old relationships with collaborative partners to coordinate national and local events, building awareness of community needs
- Maintained all material/swag and presentation merchandise and marketing materials
- Project management of special events in all 6 locations
Account Executive
Amedisys Home Health
11.2021 - 01.2023
- Developed new business contacts, maintained current relationships in community
- Maintained a complete, up-to-date record of referrals including physicians, hospitals, assisted living, skilled nursing facilities' management, discharge planners and case managers within assigned territory
- Mastered essentials of sales model and utilized sales process daily, averaging 100+ in-person calls per week
- Documented sales calls daily in CRM
- Prepared business plans and maintained target lists
- Prioritizing accounts in accordance with market sales plan
Business Development
Gindel Construction
03.2020 - 10.2021
- New Business Development, Sales Growth, Account Management, Community Marketing
- Project Management, solving conflicts and and addressing issues between vendors and clients
- Monitored, communicated and coordinated all objectives between vendors and clients
- Forged and cultivated relationships with community vendors and potential clients
Regional Communications Manager
Traditions Home Health Services
12.2019 - 03.2020
- New Business Development, Sales Growth, Account Management, Community Marketing MA
- Relationship and team building skills inside and outside relations
- Confident public presentations, staff trainings and community outreach and education
- Business/partnership development and co-marketing and planning
Marketing & Business Liaison
Hospice Services of MA
09.2017 - 12.2019
- Conducted therapeutic group & individual support for those affected by different forms of dementia
- Relationship and team building skills inside and outside relations
- Confident public presentations, staff trainings and community outreach and education
- Business/partnership development and co-marketing and planning
- Conducted regular resident conferences, in-services, staff meetings and trainings
- Achieved high staff morale and retention
- Expanded territory, increasing active accounts by over 200%
- Established track record of exceptional sales results, increasing referrals every year by 25-33%
- New Business Development, Sales Growth, Account Management, Community Marketing
Director of Community Relations
North River Home Care
06.2015 - 06.2017
- New Business Development, Sales Growth, Account Management, Community Marketing
- Managed outreach programming, collaborating with internal and external stakeholders
- Developed and nurtured pet therapy programming with community partners developing meaningful and measurable results for all parties involved
- Increased Territory and active partners by 25%
Patient Transition Coordinator
Brockton VNA
07.2012 - 06.2015
- Assisted patients navigating post-acute care
- Assess, plan, implement and coordinated home care options with primary goal of safe transition home
- Represented BVNA in transitional care activities and strategic relationships with health systems, hospitals, inpatient facilities and physician groups
- Monitor execution of transitional care
- Always exceeded admission goals by at least 15%
- Positively impacted patient outcomes and referral source satisfaction
- New Business Development, Sales Growth, Account Management, Community Marketing
- Relationship and team building skills inside and outside relations
- Conducted regular resident conferences, in-services, staff meetings and trainings
- Conducted therapeutic group & individual support for those affected by different forms of dementia
- Conducted regular resident conferences, in-services, staff meetings and trainings
Education
Gerontology Intensive Certificate Series -
Cape Cod Community College
2016
Simione Homecare Sales Training – Simione Healthcare Consultants -
Simione Homecare Sales Training
2014
Medication Assistance Certification - undefined
Boise State University
2002
Administrator Licensure Course, Idaho - undefined
Assisted Living Association
2002
AA - Advertising/Marketing
St. Cloud Technical College
1990
Marketing
St. Cloud State University
1989
Skills
- Project Development and Management (including Subcontractors)
- Account Development, Community Networking, Vendor Relations
- Exemplary Communication Skills & Public Presentations
- Budget Management/Adherence
- Discharge Planning, Clinical Assessments & Patient Care Plans
- Referral & Territory Growth and Management
- CMR, EMR and Microsoft Office Software,
Timeline
Senior/Lead Community Engagement
Springtide Child Development
02.2023 - 06.2023
Account Executive
Amedisys Home Health
11.2021 - 01.2023
Business Development
Gindel Construction
03.2020 - 10.2021
Regional Communications Manager
Traditions Home Health Services
12.2019 - 03.2020
Marketing & Business Liaison
Hospice Services of MA
09.2017 - 12.2019
Director of Community Relations
North River Home Care
06.2015 - 06.2017
Patient Transition Coordinator
Brockton VNA
07.2012 - 06.2015
Gerontology Intensive Certificate Series -
Cape Cod Community College
Simione Homecare Sales Training – Simione Healthcare Consultants -
Simione Homecare Sales Training
Medication Assistance Certification - undefined
Boise State University
Administrator Licensure Course, Idaho - undefined
Assisted Living Association
AA - Advertising/Marketing
St. Cloud Technical College
Marketing
St. Cloud State University