Summary
Overview
Work History
Education
Skills
References
Timeline
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Michelle Gibson

Fort Washington,MD

Summary

Dynamic Associate Producer with a proven track record at National Geographic Studios, excelling in project coordination and video production. Expert in database management and research, I successfully pitched original content and managed high-profile series, ensuring timely delivery and editorial accuracy. Adept at budgeting and fostering collaboration across teams to achieve impactful results.

Overview

8
8
years of professional experience

Work History

Associate Producer

AARP Studios
Washington, Utah
06.2023 - Current
  • Provided research support to the TikTok team by managing and enhancing the trivia database that powers the 'Pop Culture Trivia' series, ensuring accurate and engaging content for each episode.
  • Coordinated between the TikTok and social marketing teams to streamline video shoots by introducing industry-standard practices, and improving the existing database to track employee casting.
  • Assisted with organization-wide shoots by providing teleprompter operation, slating, and production support.
  • Designed and implemented an Airtable database to streamline research and revision of 9x16 reels for Facebook; expanded the system into a multi-platform publishing tracker, managing content schedules across four social channels.
  • Pitched original story ideas to the social team (Facebook, Instagram, and TikTok), including concepts that were produced into published videos.
  • Researched emerging trends to pitch relevant story ideas to the TikTok team, ensuring content aligned with the latest platform culture.
  • Collaborate with producers to track and organize 80+ Facebook projects and 15+ organization-wide projects, ensuring the delivery of multiple versions across platforms.

Associate Producer

National Geographic Studios
01.2019 - 06.2023
  • Started in 2019 as a Production Assistant then was promoted to Associate Producer.
  • Managed multiple of the highest rated series such as Wicked Tuna, Life Below Zero, When Sharks Attack, Life Below Zero Next Generation, Alaska Animal Rescue.
  • Created more specials from series like Secrets of the Zoo Tampa, and Snakes in the City along with managing deliverables and assisting with development for original programs 9/11 Missing Carmen Rivera, Best of Safari Live, and others.
  • Ensured a timely delivery of all series by providing proper materials, ensuring editorial accuracy, and managing the editing process.
  • Worked as a field ap on local and international shoots, collaborating with teams to ensure successful completion of the original documentary Clotilda: The Return Home.
  • Pitched, budgeted, and wrote original specials for the network as requested by the programming department.
  • Licensed and re-licensed stock materials for our specials, negotiating within budget.
  • Created production schedules for all projects.
  • Began many of these projects as a Production Coordinator for the department in Oct. 2019 and progressed to an Associate and Field Producer role from Mar. 2021 to present.
  • As a Production Assistant I collaborated with various teams to complete their backlog of deliverables for many of the specials that the department had created.
  • Researched and licensed stock footage with vendors and stock libraries for Emmy award winning documentary Going Viral and other original productions.

Office Production Assistant

Sirens Media
Silver Spring, Maryland
11.2017 - 05.2018
  • Worked on the fourth season of TVOne’s television program called 'For My Man' under the Production Coordinators and Associate Producers (APs) to assist with the production of all twenty-five episodes.
  • Primary responsibilities were ensuring that the deliverables were completed and delivered to the network for our milestones.
  • Assisted the APs with various tasks throughout the week, completing the deliverables on time on a daily and weekly basis.
  • I participated as a Production Assistant (PA) on set, and as an extra talent for selected episodes.
  • Conformed scripts, booked hotels and board rooms, spoke to news stations about licensing footage, spoke to state courthouses to find information on cases, and filled out FOIA requests.

Education

Bachelor of Science - Mass Communication

Frostburg State University
Frostburg, MD
05-2014

Skills

  • Database management
  • Video production
  • Project coordination
  • Budgeting
  • Planning
  • Scheduling
  • Research
  • Project Management
  • Writing
  • Pitching & Development
  • Field Production
  • Editing with the Adobe Suite

References

References available upon request.

Timeline

Associate Producer

AARP Studios
06.2023 - Current

Associate Producer

National Geographic Studios
01.2019 - 06.2023

Office Production Assistant

Sirens Media
11.2017 - 05.2018

Bachelor of Science - Mass Communication

Frostburg State University

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Michelle Gibson