Summary
Overview
Work History
Education
Skills
Certification
Websites
Affiliations
References
Timeline
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Michelle Houston

Michelle Houston

Roanoke

Summary

Dynamic leader with a proven track record, excelling in brand stewardship and community engagement. Expert in driving partnerships that enhance organizational visibility and impact. Thrives on strategic planning and team leadership. Fosters positive relationships with stockholders, partners, and clients while delivering high-impact business results. Known for problem-solving acumen, innovative thinking, and strong communication skills.

Overview

21
21
years of professional experience
1
1
Certification

Work History

Vice President, Regional Community Engagement Officer

Texas Regional Bank
Denton
06.2015 - Current
  • Lead community outreach and event planning, develop strategic communications to enhance brand visibility, and build partnerships to strengthen our presence in North Texas.
  • Collaborated with executive team members on major decisions regarding company-wide initiatives.
  • Influenced and supported transformative product initiatives from ideation to the launch of next-generation solutions, such as the ITM (Interactive Teller Machine) and online account opening.
  • Designed and implemented two automated 11-week, 8-touch customer onboarding campaigns, resulting in a 36.5% commercial and 34.9% consumer subscriber open rate, compared to the industry average open rate of 14.5%, and zero percent unsubscribers.
  • Developed the 'Our Story' booklet, initially utilized as the capital campaign fundraising piece, raising $6.1 million in funds in.

Director of Community Relations/Volunteer Services

Denton County Friends of the Family
Denton
06.2012 - 06.2013
  • Responsible for the organization's community fundraising and volunteer recruiting, training and coordination.
  • 20% increase in fundraising over the previous year through events.
  • Scheduled over 100 volunteers per month, a 10% increase over previous year.

Executive Director

Denton County Bar Association (DCBA)
Denton
10.2004 - 06.2012
  • Conduct day to day DCBA membership and program operations of both entities including recruiting and retaining members; event creation, planning and implementation; fundraise for events, community outreach programs, and dual organizational programming.
  • Spearheaded the creation, launch, development, fundraising, reporting and implementation of annual community outreach programs such as: Denton County Adoption Day, Texas Lawyers for Texas Veterans, Wills for Heroes and Mentorship Matters.
  • Implement the launch and continual 8 year success of DCAP (Denton County Alternative Dispute and Resolution Program) by recruiting over 175 attorney volunteers and providing over 300 court ordered full-day mediations per year.

Education

BACHELOR OF SCIENCE - Hospitality Management, Business

University of North Texas
01.1996

Skills

  • Brand stewardship
  • Thought leadership
  • Communication Strategy
  • Agency collaboration
  • Community engagement
  • Team leadership

Certification

  • Certified Life Coach, The Life Coach School,Mar 2024
  • Certified Applied Positive Psychology Practitioner, The Flourishing Center, Nov 2023
  • Certified Facilitator and Mediator, University of North Texas, May 1995

Affiliations

  • BOARD OF DIRECTORS, VP Greater Denton Arts Council 2023 - Present
  • BOARD OF DIRECTORS Denton Chamber of Commerce 2017 - 2023
  • EMCEE & MARKETING CHAIR You're Beautiful Luncheon & Style Show, American Cancer Association 2025, 2019
  • DENTON ARTS & JAZZ CHAIR, Denton Benefit League 2022 & 2023
  • CO-CHAIR Leadership Denton 2006/2007
  • GRADUATE Leadership Denton 2005
  • VOLUNTEER OF THE YEAR Denton Chamber of Commerce 2005
  • CO-CREATOR C.A.S.A University of North Texas 1995

References

  • Gene Luster, Former Boss, NTCS, Director of IT, Ambit Energy, 940-595-2134, gene.luster@visatraenergy.com
  • Jason Adamson, Former Boss, AccessBank TX, Wellspring Insurance Broker, 940-297-6340, jadamson@wellspringagency.com
  • Jacqueline Roberts, Former Boss, UNT BookStore, Consulting & Insurance Owner, 817-403-9004, roberts.jackie@gmail.com
  • Tiffany Haertling, Former Boss, Denton Bar Association, District Judge, State of Texas, 940-349-4380, tiffany.haertling@dentoncounty.com

Timeline

Vice President, Regional Community Engagement Officer

Texas Regional Bank
06.2015 - Current

Director of Community Relations/Volunteer Services

Denton County Friends of the Family
06.2012 - 06.2013

Executive Director

Denton County Bar Association (DCBA)
10.2004 - 06.2012

BACHELOR OF SCIENCE - Hospitality Management, Business

University of North Texas

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Michelle Houston