Michelle Lombardi
Newtown Square,PA
Summary
Dynamic marketing expert with 20+ years' experience leading global best practice to execute innovative digital platforms. Proven track record of collaborating with global teams to develop and execute organizational strategies focused on marketing operations and automation. Excels in supporting digital transformations to drive business growth. Well-versed in financial planning and budgeting, market research, data analysis, and reporting, all within the context of marketing operations. Strong communication and organizational skills enable effective leadership in strategic planning and resource development.
Overview
16
16
years of professional experience
1
1
Certification
Work History
Principal Consultant
Quantum Marketing Solutions
07.2023 - Current
- At Quantum Marketing Solutions, the team is dedicated to deploying optimizing marketing operations and marketing automation through a mix of traditional and artificial intelligence that empowers businesses through strategic consulting and specialized recruiting services.
Director, Digital Marketing & Marketing Operations
Frontline Education
01.2021 - 07.2023
- Govern marketing department to assess and create digital marketing strategy and guide marketing efforts. Conduct competitor research to understand demand for services and products. Collaborate with managers to design campaigns that build brand awareness and grow market footprint. Develop and control budgets.
Supervised and guided seven contractors to execute marketing projects valued at $24M; oversaw web development, performance, automation, analytics, and sales development initiatives.
Planned and optimized five corporate websites by intensifying SEO, site quality, and site performance; improved visitor experience through chat and personalization and increased pipeline for Web by 35% YOY.
Enhanced engagement scores by advancing customer experience (CX); formulated and deployed digital promotions using Google, LinkedIn, and DSP advertising platforms that generated millions of views and 45% growth in engagement.
Pioneered technology platform for Account Based Marketing programs to execute 13 strategic, account-first ABM campaigns for focused revenue sources; deployed 6Sense Conversational emails, generated 38% increase in cold leads, and produced $2M in pipeline utilizing cost free pilot.
Employed PowerBI dashboards to visualize marketing strategy effectiveness; defined and monitored KPIs and reported successful alignment with business objectives.
Director, Web Technology & Digital Marketing (Remote)
Veeva Systems
01.2020 - 01.2021
- Aligned global marketing strategy with stakeholder requirements. Analyzed goals and researched target audience to streamline marketing plans and campaign schedules.
- Delegated tasks and tracked performance.
- Administered $8M marketing budget for up to 361 ad campaigns and promotional efforts; analyzed campaign results and presented comprehensive reports to executive teams.
- Inspired and mentored seven-member team of international marketers on skill advancement and career succession.
Director, Global Marketing - Strategic Digital
Sungard Availability Services
01.2018 - 01.2020
- Utilized CX on-site navigation, content management systems, automations, and data analytics to enhance outcomes of digital marketing
- Orchestrated programmatic, account-based, and performance marketing programs.
Performance Marketing Leader & Manager
IBM
01.2014 - 01.2018
- Led the development and execution of comprehensive inbound and outbound campaign strategies to support the six newly created Watson Health business units. Designed and implemented marketing-qualified lead generation initiatives by optimizing site traffic through strategic calls-to-action, landing pages, and engaging lead generation content.
- Spearheaded strategy, content development, email creation, and performance reporting for lead nurturing tracks and tiers within Marketo, covering the four pillars of the Watson Health enterprise. Managed project creation, strategy, and execution for 20+ campaigns using IBM’s Unica platform.
- Launched interactive marketing campaigns across various channels, including search, programmatic, social media, display, and email.
Guided a team of six in enhancing their skills in HTML5, Bootstrap, Photoshop, analytics, and marketing automation through weekly workshops. - Managed all agency and vendor relationships to support the integrated program plan.
Manager, Digital Marketing
Nextgen Healthcare
01.2009 - 01.2014
- Implemented Marketo for the Marketing Automation platform
- Grew email open rates and click-through rates by 100%; harnessed content consumption monitoring tool to re-engage leads via tailored email messages.
- Increased lead response rates by 36% through development of creative testing strategies.
- Increased customer engagement with the creation and distribution of compelling content through various online channels.
- Enhanced overall return on investment by optimizing budget allocation between various digital channels based on their performance metrics.
Account Executive
Annodyne
Web Developer & Graphic Designer
QVC
Education
Bachelor of Arts - Graphic Design And Photography
Pennsylvania State University, University Park, PA
State College05.2004
Skills
- Marketing Operations & Automation
- Data Collection & Analysis
- Pipeline Growth
- CRM Management
- Program Management
- Search Engine & Email Marketing
- Account Based Marketing
- Strategic Planning
- Web Analytics & Analysis
- Search Engine Optimization
- Brand Development
- Agile Coach
- Customer Engagement
- Staff Training & Development
- Team Governance
- Collaborative Leadership
Certification
- Marketo (Adobe Engage)
- Google Analytics
- Optimizely
- HubSpot
- Google Ads
Technologies
- Marketo
- Google Analytics
- IBM Analytics
- 6Sense
- DemandBase
- Datarama
- Omniture
- Tealium
- Qlik
- Google Tag Manager
- Optimizely
- Salesforce
- HubSpot
- Pardot/SFDC Marketing Cloud
- Watson Marketing/Silverpop/Unica
- Sugar CRM
- WordPress
- Drupal
- Sitecore
- EpiServer
- Bombora
- Lotame
- Media Math
- Google Ads
- LinkedIn Ads
- 6Sense DSP
- BI & Analytics: Tableau
- PowerBI
- Team Leadership & Development
Timeline
Principal Consultant
Quantum Marketing Solutions
07.2023 - Current
Director, Digital Marketing & Marketing Operations
Frontline Education
01.2021 - 07.2023
Director, Web Technology & Digital Marketing (Remote)
Veeva Systems
01.2020 - 01.2021
Director, Global Marketing - Strategic Digital
Sungard Availability Services
01.2018 - 01.2020
Performance Marketing Leader & Manager
IBM
01.2014 - 01.2018
Manager, Digital Marketing
Nextgen Healthcare
01.2009 - 01.2014
Account Executive
Annodyne
Web Developer & Graphic Designer
QVC
Bachelor of Arts - Graphic Design And Photography
Pennsylvania State University, University Park, PA
- Marketo (Adobe Engage)
- Google Analytics
- Optimizely
- HubSpot
- Google Ads
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