MICHELLE MILICCHIO
Lake Worth,FL
Summary
Experienced Realtor with 10+ years in real estate, sales, and client relationship management, now transitioning back to a Product Marketing role. Offering a diverse skillset and unique perspective on consumer behavior and market trends with a strong foundation in digital marketing, content creation, and relationship management. Looking to bring compelling, innovative ideas to life and make a significant impact.
Overview
20
20
years of professional experience
1
1
Certification
Work History
Real Estate Sales Associate
CENTURY 21, COMPASS, REMAX, Keller Williams
Boynton Beach, FL
07.2014 - Current
- Develop and execute innovative marketing and sales strategies, leveraging direct mail, digital marketing, social media, and promotional events.
- Prospect for clients utilizing multiple channels, including social media, direct mail, strategic networking, business partnerships, and hosting promotional events.
- Analyze property and market data, gaining insight into consumer behavior, product demand, and market trends.
- Assisted clients in making sound decisions by educating them on current trends and conditions of the real estate market.
- Facilitate mutually beneficial agreements between buyers and sellers through effective negotiation.
- Liaise with appraisers, title companies, lenders, home inspectors, and other third parties to ensure a successful, smooth closing process.
- Create and nurture long-term relationships with clients and colleagues.
Marketing Specialist
Bluegreen Vacations, Jarden Consumer Solutions
Boca Raton, FL
01.2005 - 02.2014
- Creation of innovative, interactive marketing programs that increased member loyalty and engagement.
- Creation, implementation, and tracking of new projects, as well as enhancements to existing projects, for clients like CitiBank, Oster, Wells Fargo, Meijer, Choice Hotels, and Bluegreen Vacations.
- Provided creative input while collaborating with graphic designers, marketing operations, and external partners to ensure accurate and compelling marketing materials are developed and/or kept current.
- Managed the development and execution of product inserts/guides, leading to lower warranty claims and decreased costs for Oster.
- Conducted competitor research to understand the industry dynamics and identify opportunities for growth.
- Analyzed consumer behavior and market trends to create effective marketing campaigns.
- Monitored online reviews and feedback from customers on various platforms to assess customer satisfaction levels.
Education
Bachelor's Degree - Marketing
University of South Florida
Tampa, FL05.2006
Skills
- Innovative Thinking
- Sales and Marketing Expertise
- Marketing Analysis
- Marketing Program Management
- CRM Specialist
- Client Relationship Management
- Problem Solver
Certification
- Florida Real Estate Sales Associate 2014 - Current
Timeline
Real Estate Sales Associate
CENTURY 21, COMPASS, REMAX, Keller Williams
07.2014 - Current
Marketing Specialist
Bluegreen Vacations, Jarden Consumer Solutions
01.2005 - 02.2014
- Florida Real Estate Sales Associate 2014 - Current
Bachelor's Degree - Marketing
University of South Florida
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