Michelle Ouellette
Stephenville
Summary
Adept at fostering effective teamwork, ensuring reliability, and adapting to evolving needs. Creative and innovative professional with hands-on experience in creating and implementing marketing strategies and social media management. Strengths include strong communication skills, ability to analyze market trends, and proficiency in using digital platforms for promotional purposes. Contributed significantly to increasing brand awareness and audience engagement in past roles.
Overview
6
6
years of professional experience
Work History
Assistant Horse Trainer
Palm Tree Ponies
09.2024 - Current
- Collaborated with veterinarians to monitor horses' health and address any medical concerns promptly.
- Assisted in transporting horses to vet appointments and to owners homes/ranches, ensuring a safe and comfortable journey for the animals.
- Identified areas of improvement in each horse's form and technique, implementing targeted exercises to address weaknesses.
- Established strong rapport with horse owners, providing regular updates on their animals'' development and answering any questions or concerns they may have.
- Assisted head trainer in developing comprehensive training schedules, ensuring optimal preparation for future events. Putting solid foundations on all colts started in the program.
Assistant Marketing and Sales Manager
Roo Hide Saddlery LLC
01.2020 - Current
- Increased brand visibility by implementing strategic marketing campaigns and sales initiatives.
- Improved customer retention rates, fostering strong relationships through personalized interactions.
- Enhanced digital presence with the creation of compelling content, driving website traffic and online engagement.
- Revamped social media strategy with engaging content that led to an increase in followership and overall brand awareness.
- Managed sales promotions and marketing strategies on major social media sites.
Horse Trainer/ Social Media Content Creator
LT Quarter Horeses
03.2019 - 08.2024
- Maintained animal health records, treating minor injuries, and reporting serious injuries to owners for consultation with veterinarians.
- Developed strong relationships with clients, providing regular updates on their horses'' progress and overall condition.
- Established a professional reputation as a reliable, skilled horse trainer capable of producing consistent results while prioritizing the safety and well-being of each equine athlete under their care.
- Created social media content for advertising the business, sales, and more customer interaction through social media.
- Used different software programs, Canva, Adobe Programs, CapCut, and TikTok.
Education
Bachelor of Science - Agricultural Business And Management
California Polytechnic State University, Pomona
Pomona, CA05-2019
Skills
- Social media strategy
- Social Media Marketing Abilities
- Strategic planning
- Creative direction
- Brand-building strategies
Timeline
Assistant Horse Trainer
Palm Tree Ponies
09.2024 - Current
Assistant Marketing and Sales Manager
Roo Hide Saddlery LLC
01.2020 - Current
Horse Trainer/ Social Media Content Creator
LT Quarter Horeses
03.2019 - 08.2024
Bachelor of Science - Agricultural Business And Management
California Polytechnic State University, Pomona
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