Michelle Pouliot
Summary
Dynamic sales enablement and marketing leader with 25+ years of experience in financial services. Skilled in successfully implementing and operating technologies that support sales strategies, streamline client engagement, increase productivity, and decrease risk. Strong communicator and team collaborator committed to making meaningful contributions and advancing organizational goals.
Overview
20
20
years of professional experience
Work History
Global Head of Sales Enablement Technology
Brown Brothers Harriman
01.2021 - 01.2025
- Responsible for Investor Services' sales enablement platform, Seismic, including daily operations, collaborating with cross-functional teams for continuous improvement and strategic expansion that align with business goals, and analytics reporting focused on platform success and ROI.
- Manage and execute user onboarding and training, process establishment and documentation, site governance, compliance adherence, user adoption, content publishing and audits, platform enhancement knowledge and evaluation, and competitor landscape insights.
- Coordinate contract renewals and pricing negotiations, lead strategic business reviews, confirm platform expertise by renewing Seismic certification yearly.
- Significantly increased yearly user adoption to nearly 90% at year end 2024.
- Manage the Presentation Support Team and team processes within Salesforce, as well as personnel hiring, training, career development, mentoring, and evaluation assessments.
- Major contributor to the 2024 firm-wide brand refresh, responsible for leading a team tasked with converting thousands of client Powerpoint slides into the new format, by a set deadline.
Marketing Operations Technology Manager
Brown Brothers Harriman
05.2016 - 01.2021
- Led the implementation and project management of Investor Services' marketing automation (Marketo) and sales enablement (Seismic) platforms, along with the creation and execution of custom training programs for various audiences. Ensured timely milestone delivery and stakeholder satisfaction.
- Led ongoing platform management for both including program execution, user training, user adoption, reporting, process development, documentation, and governance.
Senior Product Marketing Manager
BROWN BROTHERS HARRIMAN & CO.
03.2013 - 06.2016
- Served as the central point of contact for all marketing, communications and sales support initiatives for multiple business areas within Investor Services.
- Developed, managed and executed multi-channel marketing plans and budgets creatively designed to exceed business objectives.
- Liaised with core marketing areas to coordinate and execute marketing initiatives, including PR, Content Marketing, Creative Services, digital and social.
Head of Infomediary Technology Marketing
BROWN BROTHERS HARRIMAN & CO.
01.2005 - 03.2013
- Led all marketing-related activities, events, communications, messaging and content creation, sales support and brand management for the successful BBH Infomediary technology business.
- Developed first-ever exhibit hall presence including booth design, collateral development, and attendee qualification messaging.
Education
Web Designer Certification -
Boston University
07.2000
Bachelor of Science - Business Information Systems
University of Massachusetts at Dartmouth
06.1998
Skills
- MarTech implementations and operations
- Project management
- Cross-functional team collaboration
- Team leadership
- Communications and training
- Exceptional client service
Accomplishments
- Seismic Certified Administrator, January 2025
- Named one of Seismic's 'Top 50 in Enablement', 2024
- Named one of Seismic's '101 Women We Admire in Sales and Marketing', 2020
- Conference speaker, Marketo Summit 2018
Timeline
Global Head of Sales Enablement Technology
Brown Brothers Harriman
01.2021 - 01.2025
Marketing Operations Technology Manager
Brown Brothers Harriman
05.2016 - 01.2021
Senior Product Marketing Manager
BROWN BROTHERS HARRIMAN & CO.
03.2013 - 06.2016
Head of Infomediary Technology Marketing
BROWN BROTHERS HARRIMAN & CO.
01.2005 - 03.2013
Bachelor of Science - Business Information Systems
University of Massachusetts at Dartmouth
Web Designer Certification -
Boston University
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