Michelle Rivera
Digital Marketing Specialist
Austin,Texas
Summary
Self-motivated and experienced in diverse digital marketing strategies. Knowledgeable about analytics tools, search engine optimization and direct email techniques. Develops effective website content to drive engagement and revenue growth. Eager to contribute to team success through successful communication and applied knowledge.
Overview
2
2
years of professional experience
5
5
years of post-secondary education
2
2
Certifications
2
2
Languages
Work History
Search Engine Optimization Specialist
TopSpot Internet Marketing
05.2021 - Current
- Collected and analyzed organic traffic and conversion data to improve strategies.
- Developed and implemented techniques for increasing page visits and likes.
- Created content strategies and managed landing pages for products.
- Oversaw over 15 clients in the industrial space and managed monthly budget.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Developed and implemented performance improvement strategies and plans to promote continuous improvement.
- Led projects and analyzed data to identify opportunities for improvement.
- Worked with following CMS platforms: Adobe Experience Manager, WordPress, MODX, Magento.
Business Development Center Representative
Nissan of New Braunfels
05.2020 - 05.2021
- Communicated with leadership teams by spearheading regular meetings to discuss objectives.
- Increased brand awareness, website traffic and sales by implementing effective marketing campaigns and strategies.
- Expanded business through effective network development, identifying new and prospective clients.
- Utilized knowledge of industry trends to develop value-added solutions and approaches for target audiences.
Education
Bachelor of Science - BS - Mass Communication/Media Studies
Texas State University
08.2014 - 12.2019
Skills
Keyword Optimization & Research
Certification
BrightEdge Certification
Timeline
BrightEdge Certification
06-2021
Google Analytics
06-2021
Search Engine Optimization Specialist
TopSpot Internet Marketing
05.2021 - Current
Business Development Center Representative
Nissan of New Braunfels
05.2020 - 05.2021
Bachelor of Science - BS - Mass Communication/Media Studies
Texas State University
08.2014 - 12.2019
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