Summary
Overview
Work History
Education
Skills
Websites
Hobbies and Interests
CORE COMPETENCIES
References
Timeline
Generic

MICHELLE SEAMSTER

Clover,SC

Summary

Business Systems Analyst with over 8 years of experience in driving digital transformation across e-commerce, manufacturing, and enterprise systems. Proficient in remote collaboration and end-to-end system implementations, focusing on data-driven process enhancements. Skilled in aligning business objectives with technical solutions using SQL, Power BI, Databricks, and AI technologies. Demonstrated success in delivering scalable omnichannel solutions on platforms like Shopify, Salesforce CRM, and custom ERP systems.

Overview

27
27
years of professional experience

Work History

Sr. Business Systems Analyst – Planning & Scheduling

ATI
01.2024 - Current
  • Led deployment of a new production execution system, employing AI-driven gap analysis with ChatGPT, NotebookLM, and Gamma to document and resolve discrepancies between legacy and modern platforms.

Sr. Business Systems Analyst – BI

ATI
01.2023 - 01.2024
  • Designed and maintained division-wide dashboards and reports using Power BI, Databricks, Figma, and SQL to enable data-driven decision-making.
  • Agile/Scrum Product Ownership & Backlog Grooming

Sr. Business Systems Analyst – Quote to Cash

ATI
11.2022 - 01.2023
  • Led Oracle Quote-to-Cash analysis and requirements gathering, modeling stakeholder objectives, setting transparent timelines, and directing the selection of press-planning software to improve efficiency.
  • Utilized SQL to investigate and resolve data discrepancies, ensuring data integrity and accuracy across systems.

CEO & Business Owner

PEPPY MACK
06.2019 - 08.2022
  • Scaled business from launch to $500K+ revenue in two years by setting the strategic direction, managing P&L, and overseeing end-to-end operations.
  • Directed a cross-functional team of three, optimizing production workflows, inventory turnover, and order fulfillment to improve operational efficiency.
  • Architected an integrated Etsy-Shopify analytics platform that automated reorder-point calculations and reduced stock-outs by 30%.
  • Built and maintained a high-conversion Shopify storefront, elevating brand presence and driving repeat customer engagement.

Sr. Business Analyst

CAMPBELL SNACKS
11.2007 - 07.2019
  • Led map-&-gap workshops, data mapping, SQL extraction/cleansing (Toad), and conversion of critical master-data elements.
  • Spearheaded design and build of a custom rebates/off-invoice discount tool to replace the legacy Trade Spend system.
  • Researched, set up, and launched online stores and point-of-sale using Shopify and ShopKeep.
  • Directed BI initiatives (MicroStrategy, Visual Insight, EDW), performed data-cube analysis, and created process flows (Visio) plus executive reports (PowerPoint, Excel pivots).
  • Managed requirements (BRDs), backlog (Agile/Waterfall), data conversion, functional testing, training, and end-user support post-go-live.
  • Configured and supported modules including Advanced Pricing, Order Management, Purchasing, Inventory, Customer Master, and Trade Management.

CEO & Business Owner

MISHMASH CREATIONS
09.2006 - 06.2008
  • Founded and ran a sewn-and-embroidered fabric boutique, overseeing inventory, purchasing, payables/receivables, and company procedures via QuickBooks POS & Financials; supervised a team of seven.
  • Developed and executed all sales and marketing campaigns, including event planning and party coordination to drive brand awareness and revenue.
  • Launched additional sales streams through eBay and Etsy.

Systems Analyst

HUBER ENGINEERED WOODS
05.1998 - 09.2006
  • Provided functional and technical support for Oracle Purchasing, Inventory, Advanced Pricing, Accounts Payable, Order Management, Sales & Marketing, and General Ledger, and built/modified Oracle Forms 6i and Reports as needed.
  • Assisted with Salesforce CRM implementation and upgrade, leading data exports, conversions, and end-user training; authored Unix/SQL Plus reports to ensure clean, accurate data.

Education

Bachelor of Business Administration - Marketing

Radford University
Radford, VA
01.1994

Skills

  • Oracle EBS and SQL
  • E-commerce platforms
  • Data analysis and visualization
  • Agile and waterfall methodologies
  • Technical coaching and training
  • Microsoft Office suite
  • Figma design tools
  • Generative AI technologies
  • Power BI reporting
  • Data warehouse management

Hobbies and Interests

Reading, Entrepreneurship, Travel

CORE COMPETENCIES

  • Digital Systems Implementation (Shopify, Salesforce CRM, Custom Platforms)
  • Agile/Scrum Product Ownership & Backlog Grooming
  • Business Requirements & SOPs (BRDs, Functional Flow Diagrams)
  • Data Analysis & Reporting (SQL, Power BI, Databricks)
  • QA/Test Strategy & UAT Coordination
  • Third-Party Integrations & Vendor Management
  • Roadmap Planning & Continuous Improvement

References

References available upon request.

Timeline

Sr. Business Systems Analyst – Planning & Scheduling

ATI
01.2024 - Current

Sr. Business Systems Analyst – BI

ATI
01.2023 - 01.2024

Sr. Business Systems Analyst – Quote to Cash

ATI
11.2022 - 01.2023

CEO & Business Owner

PEPPY MACK
06.2019 - 08.2022

Sr. Business Analyst

CAMPBELL SNACKS
11.2007 - 07.2019

CEO & Business Owner

MISHMASH CREATIONS
09.2006 - 06.2008

Systems Analyst

HUBER ENGINEERED WOODS
05.1998 - 09.2006

Bachelor of Business Administration - Marketing

Radford University

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