Michelle Villanueva
Edmond,OK
Summary
Proactive Managing Owner with extensive experience in developing innovative products, exceeding sales targets, and establishing strong vendor relationships. Skilled in strategic planning, cost-saving initiatives, and customer-centric policies. Bringing strong leadership and operational expertise to drive revenue growth and optimize business performance.
Overview
10
10
years of professional experience
Work History
Managing Owner
Exotic Cultivators, LLC
02.2022 - Current
- Oversaw the development of innovative products or services, positioning the company as an industry leader.
- Consistently exceeded sales targets by motivating and coaching a high-performing sales team using effective performance management techniques.
- Established strong business relationships with vendors, resulting in improved pricing and contract terms.
- Boosted customer satisfaction rates through the implementation of customer-centric policies and procedures designed to address key pain points effectively.
- Drove revenue growth by identifying untapped market opportunities and developing targeted sales strategies.
- Led organizational restructuring efforts focused on adapting to changing market conditions while maintaining a strong competitive position within the industry sector served by the company.
- Developed and implemented successful marketing strategies, leading to significant growth in new clients and overall revenue.
- Increased company profits by implementing effective cost-saving strategies and streamlining processes.
- Secured funding from investors to drive future business expansion plans based on solid financial projections and persuasive presentations.
- Optimized operational efficiency through process improvement initiatives, reducing costs while maintaining quality standards.
- Managed day-to-day business operations.
- Implemented comprehensive employee training programs, contributing to increased job satisfaction and productivity levels.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Established foundational processes for business operations.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Interacted well with customers to build connections and nurture relationships.
- Assisted in recruiting, hiring and training of team members.
- Scheduled employees for shifts, taking into account customer traffic and employee strengths.
- Tracked employee attendance and punctuality, addressing repeat problems quickly to prevent long-term habits.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Monitored daily cash discrepancies, inventory shrinkage and drive-off.
- Negotiated price and service with customers and vendors to decrease expenses and increase profit.
COO
Essential Flowers, LLC
02.2018 - 09.2021
- Managed budgets and financial forecasting to ensure fiscal responsibility and maintain profit margins.
- Facilitated regular leadership meetings to discuss progress on strategic goals, identify opportunities for improvement, and address challenges proactively.
- Developed high-performing teams through effective hiring, training, and performance management strategies.
- Negotiated key partnerships with vendors, suppliers, and other stakeholders for improved collaboration and resource allocation.
- Established and maintained strong relationships with customers, vendors and strategic partners.
- Maintained P&L and shouldered corporate fiscal responsibility.
- Communicated business performance, forecasts and strategies to investors and shareholders.
- Oversaw divisional marketing, advertising and new product development.
- Oversaw business-wide changes to modernize procedures and organization.
- Analyzed industry trends and tracked competitor activities to inform decision making.
- Collaborated with legal, accounting and other professional teams to review and maintain compliance with regulations.
- Managed financial, operational and human resources to optimize business performance.
- Managed procurement activities to secure resource acquisitions at best possible cost.
- Negotiated contracts and agreements to secure favorable terms and maximize profits.
- Established metrics-based performance evaluations for a more objective assessment of employee contributions.
- Oversaw the development of new products or services from conception to market launch.
- Spearheaded strategic planning initiatives for long-term growth and profitability.
- Boosted operational efficiency by streamlining processes and implementing cost-saving measures.
Managing Owner
Clear Choice Cleaning
03.2015 - 02.2020
- Oversaw the development of innovative products or services, positioning the company as an industry leader.
- Consistently exceeded sales targets by motivating and coaching a high-performing sales team using effective performance management techniques.
- Established strong business relationships with vendors, resulting in improved pricing and contract terms.
- Consulted with customers to assess needs and propose optimal solutions.
- Trained and motivated employees to perform daily business functions.
- Established foundational processes for business operations.
- Managed day-to-day business operations.
- Organized and attended trade shows and special events to showcase products, network with other businesses and attract new customers.
- Enhanced operational efficiency and productivity by managing budgets, accounts, and costs.
- Monitored market conditions to set accurate product pricing and take advantage of emerging trends.
- Generated revenues yearly and effectively capitalized on industry growth.
- Interacted well with customers to build connections and nurture relationships.
- Handled problematic customers and clients to assist lower-level employees and maintain excellent customer service.
- Managed purchasing, sales, marketing and customer account operations efficiently.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
Education
Associate of Arts - Business
Eastfield College
Mesquite, TXSkills
- Verbal and written communication
- Project estimating
- Business launch
- Bidding processes
- Negotiation
- Product branding
- Sales oversight
- Profit and loss analysis
- Social media control
- Strategic project planning
- Problem-solving abilities
- Multitasking
- Effective leader
- Team building
- Customer Relationship Management
- Conflict Resolution
- Small business operations
Languages
Spanish
Professional Working
Timeline
Managing Owner
Exotic Cultivators, LLC
02.2022 - Current
COO
Essential Flowers, LLC
02.2018 - 09.2021
Managing Owner
Clear Choice Cleaning
03.2015 - 02.2020
Associate of Arts - Business
Eastfield College
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