Hi, I’m
Michelle Knipp Cornish
Midlothian,TX
Summary
Competitive and driven individual who always goes the "extra mile". Enjoys developing relationships and creating opportunities for all to succeed. Former national junior and NCAA Division I tennis player, who continues to grow within the tennis industry while building knowledge in business, managing, directing and marketing. Qualified to take on jobs "on" or "off" the court. Highly motivated professional with years of entrepreneurial and management experience. Skillfully creates and maintains professional and loyal relationships with co-workers, staff and clients while managing a team. Comfortable working independently as a leader and as collaborative team member.
Overview
17
years of professional experience
1
Certificate
Work History
Pickleball ParadiseMidlothian, TX
Owner/Director
02.2020 - Current
Job overview
- Planned, created, and executed a unique Pickleball Club with 4 courts.
- Create marketing campaigns to attract new customers.
- Identify new opportunities for growth, expansion, and diversification.
- Oversee website, social media, marketing efforts, strategies and communication
- Manage club business and financial records.
- Developed strategic plans to enhance profitability and efficiency.
PPR Worldwide
CLINICIAN/COACH DELIVERER
12.2023 - Current
Job overview
- Deliver L1 & L2 PPR certification workshops throughout the United States and promote coach development and continued education
Oncourt Offcourt LtdDallas, TX
Business Development Director
09.2018 - 03.2020
Job overview
- Drove business growth by consistently acquiring new clients within targeted markets
- Drove revenue and sales while securing new business
- Represented OnCourt OffCourt globally at conferences and events to enhance brand visibility.
- Presented in numerous speaking engagements at large conference events
- Identified and tested potential products
- Utilized market and industry research to drive effective business plan development
- Formulated plans to increase sales and broaden geographical coverage.
- Drove lead generation and successfully capitalized on business opportunities, leading to growth in revenue and bottom line profit.
Canyon Creek, Country ClubRichardson, Texas
Tennis Program Director
12.2016 - 02.2018
Job overview
- Managed all aspects of marketing and management for tennis programs
- Implemented comprehensive changes to junior program
- Streamlined operations and workflow to enhance profit margins
- Performed site evaluations, customer surveys and team audits as part of quality assurance program
- Implemented new strategies to address existing challenges, resulting in improved efficiency.
T Bar M Racquet, ClubDallas, TX
Junior Program Manager
05.2014 - 12.2016
Job overview
- T Bar M Racquet Club is a 22 tennis court Racquet Club with a large membership and amenities
- Similar job responsibilities as with Elite Squad Tennis director position as listed below.
Elite Squad Tennis, ClubOverland Park, Kansas
Junior Program Director
11.2011 - 05.2014
Job overview
- Managed all administrative duties and supervised staff for junior programs at Elite
- Developed comprehensive curriculum for junior programs
- Provided personalized coaching to a diverse group of over 35 children on a weekly basis, ensuring individualized attention for each student.
- Identified innovative cost-saving initiatives, driving research efforts and implementing solutions for ongoing challenges
- Organized and prepared agenda items, materials, and communications for effective team meetings
Centercourt Athletic, ClubChatham, NJ
Program Director
10.2010 - 12.2012
Job overview
- The "face" of Centercourt Athletic Club and sister clubs(6) for parents and players, so that they may get answers and support
- Successfully led and organized summer programs involving several Centercourt clubs with a weekly enrollment of 225-325 campers
- Drove engagement by developing comprehensive marketing plans
- Designed and implemented standard operating procedures, optimizing efficiency.
Tennis Is My GameRoxbury, NJ
Owner and Instructor
01.2007 - 01.2011
Job overview
- Owned and operated a moving tennis programming business.
- Developed operational procedures and workflow plans to cater to various age groups and skill levels
- Developed, planned and managed a distinctive program focused on integrating tennis and health education in a preschool setting
Education
Wichita State University
Bachelors Degree from Communications with emphasis in Public Relations
05.1995
Skills
- Social/Networking
- Speaking and Presenting
- Program and Social media marketing
- Event planning and execution
- Customer Relationship Management
- Brand-building strategies
- Team Player
- Strategic Planning
- Operations Management
- Project Planning
- Product Promotions
- Brand positioning
- Branding
- Networking
Accomplishments
- Invited and presented at various conferences/events amongst leaders in the tennis/sports/wellness industries(Billie Jean King, Pam Shriver, Nick Bollettieri, Kathy Rinaldi, Judy Murray, Michele Krause, Emma Doyle, Dr Sean Drake, Dr Mark Kovacs, Craig OShannessy, to name a few)
- USTA (United States Tennis Association) – TE 1 Coach Developer team (Invite Only)
- Project Management in collaboration with programs/product/equipment companies such as PTR/Judy Murray, USTA National Campus, USAPA, Pickleball Central.
Certification
- USPTA, USPTA PB, IFP, PTR, PPR, MISS HITS, MENTAL TOUGHNESS
Timeline
CLINICIAN/COACH DELIVERER
PPR Worldwide
12.2023 - Current
Owner/Director
Pickleball Paradise
02.2020 - Current
Business Development Director
Oncourt Offcourt Ltd
09.2018 - 03.2020
Tennis Program Director
Canyon Creek, Country Club
12.2016 - 02.2018
Junior Program Manager
T Bar M Racquet, Club
05.2014 - 12.2016
Junior Program Director
Elite Squad Tennis, Club
11.2011 - 05.2014
Program Director
Centercourt Athletic, Club
10.2010 - 12.2012
Owner and Instructor
Tennis Is My Game
01.2007 - 01.2011
Wichita State University
Bachelors Degree from Communications with emphasis in Public Relations
References
References
References supplied upon request
References
References
References supplied upon request
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