Michelle Rico Ortega
Arvada,CO
Summary
Dedicated hospitality professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
2
2
years of professional experience
Work History
Human Resources Coordinator
Colorado Rockies/Sage Hospitality Group
07.2022 - Current
- Assisted in recruitment, conducting interviews, and onboarding processes for new employees
- Managed HR documentation, including employee records, contracts, and compliance forms
- Collaborated with the HR team to implement employee engagement initiatives and training programs
- Handled employee relations and conflict resolution with a focus on maintaining a positive work environment
- Collaborated with the marketing team to develop and execute social media campaigns and email marketing
- Conducted market research and competitive analysis to identify trends and opportunities with wage work ups
- Used Canva to create flyers and videos for employee relation purposes
Business Travel Sales Manager
Hersha Hospitality Groups
03.2022 - 07.2022
- Prospect for new business through outside sales calls, solicitation, networking, and cold calling
- Experience in CI/TY, lightspeed and MARSHA
- Improved hotel visibility by conducting outside sales calls/blitzes, attended trade shows and market segment related events
- Designed and delivered marketing promotions and campaigns involving direct mail, social media, ads, etc
- Met or exceed established monthly, quarterly and annual targeted sales goals and profit margins
- Maintained an active list of accounts to ensure continuous relationship development.
Catering Sales and Marketing Manager
Sage Hospitality Group/ Stonebridge Companies
11.2021 - 03.2022
- Monitored group room blocks and pick up, generated detailed resumes for the operating departments
- Worked with outside vendors to ensure client satisfaction for all events/groups
- Solicited new and existing accounts to meet/exceed business travel revenue goals through telephone prospecting, outside sales calls, site inspections and written communication
- Worked closely with the Banquet team to successfully manage events
- Created BEOs and executed meetings with each department needed to make event successful
- Maximized revenue by selling all facets of the hotel, both orally and in written form to previous
Marketing Intern
The Pearl
08.2021 - 12.2021
- Created a Marketing Campaign to increase foot traffic for The Pearl’s Food Hall
- Used InDesign to create a pamphlet for consumers as well as a magazine to highlight new events, deals, and spotlight on employees
- Used Adobe PhotoShop and Lightroom to take pictures of the outside and inside of The
- Pearl while also enhancing them with Lightroom
Education
Bachelor of Arts - Communications
Texas A&M University
San Antonio, TXSkills
- Market research and analysis
- Content creation
- Strong communication and interpersonal skills
- Data analysis and reporting
- Recruitment and onboarding
- Employee relations and conflict resolution
- Time management and organizational skills
- InDesign
- Lightroom
- CI/TY
Timeline
Human Resources Coordinator
Colorado Rockies/Sage Hospitality Group
07.2022 - Current
Business Travel Sales Manager
Hersha Hospitality Groups
03.2022 - 07.2022
Catering Sales and Marketing Manager
Sage Hospitality Group/ Stonebridge Companies
11.2021 - 03.2022
Marketing Intern
The Pearl
08.2021 - 12.2021
Bachelor of Arts - Communications
Texas A&M University
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