Mickal Terry
Houston,TX
Summary
Sales manager with proven success in exceeding revenue targets and developing new accounts. Expertise in account management and customer relationship management, driving growth through effective sales strategies. Skilled in negotiation and teamwork to enhance client satisfaction and achieve exceptional results.
Overview
15
15
years of professional experience
Work History
Sales Manager
Bahri Line
Houston, TX
01.2024 - Current
- Successfully exceeded revenue targets over multiple years
- Developed new accounts, enhancing client satisfaction through tailored service and solutions.
- Focused on project cargo, managing over 200 accounts across the Southern United States, conducting sales calls and providing customer service, vessel updates, and bookings.
- Prepared and led sales meetings to improve client understanding of services and operations.
- Manage ongoing projects working closing with the account, pricing and operations preparing schedules, updates and providing solutions to maintain schedule integrity.
- Implemented strategies to enhance client service efficiency.
- Collaborated with teams to assist clients and enhance documentation processes.
- Provide vessel tours to potential clients to showcase the operation, including equipment usage and stowing of cargo.
- Promoted company brand at industry events, showcasing services and building relationships.
- Experienced with RoCon vessels and multipurpose vessels.
Account Executive
Bahri Line
Houston, TX
11.2018 - 12.2023
- Achieved annual revenue growth, resulting in over 250% increase from 2019 to 2023.
- Manage over 80 accounts in the Southern United States consisting of Gulf region and Texas, conducting outside and inside sales calls to accounts, potential clients and internal partners providing exceptional customer service, vessel updates and bookings.
- Prepared and led sales meetings for clients, highlighting services, destinations, port calls, and operational excellence.
- Collaborated with pricing and operations departments to deliver competitive rates and high-quality service to clients.
- Provide vessel tours to potential clients to showcase the operation, including equipment usage, stowing of cargo and answering questions.
- Attend industry events to promote the Bahri Line brand as an ambassador for the company.
- High level of organization to ensure prompt and best service to clientele.
- Excellent communication via phone, email, systems of record and impersonal.
Assistant Athletic Director of Ticket Sales and Operations
Sam Houston State University
Huntsville, TX
04.2014 - 10.2018
- Oversaw sales and operations for all ticketed sports (Football, Volleyball, Men's and Women's Basketball, Baseball and Softball) to enhance revenue generation.
- Generated $943,000 in revenue in 2014-15 and over $1.1 million in revenue in 2015-16, 2016-17 and 2017-18 in six ticketed sports.
- Increased football regular season revenue to over $650,000 in 2016 and increased attendance by over 1,500 per game from 2014 to 2016.
- Increased baseball regular season revenue by 125% and increased baseball season ticket holders by 50% from 2014 to 2018.
- Set season attendance, per game attendance, season revenue, and per game revenue records in all ticketed sports: Football, Volleyball, Men's and Women's Basketball, Baseball and Softball.
- Manage one fulltime assistant, interns, and a student support staff of 50+ who execute all office, game day, on-campus marketing, and event staff duties. Create and implement sales and marketing timelines for all ticketed sports.
- Coordinated outbound marketing initiatives targeting alumni, public, and students, including direct mailings, email blasts, call campaigns, web advertising, and print advertising to boost engagement.
- Compiled game day financial reports and supported accounting processes to ensure accurate financial tracking.
- Utilize Neulion Ticketing, Donor, & Web software system to manage all sales, season ticket renewals, emails, and website updates.
Assistant Ticket Manager
Sam Houston State University
Huntsville, TX
07.2012 - 04.2014
- Increased Football season ticket sales by 143% and season ticket revenues by 133% from 2011 season to 2013.
- Facilitated 2013 Football regular season revenue of $516,000, reflecting a 61% increase over 2011.
- Established season attendance, per game attendance, season revenue, and per game revenue records for Football, Volleyball, Softball, and Baseball during 2013-14.
- Assist with Ticket Sales, Marketing and Operations for Sam Houston Athletic Events with focus on ticketed sports (Football, Baseball, Volleyball, Softball, Men's and Women's Basketball).
- Assisted in the ticket department that generated $905,000 in revenue in six ticket sports during 2012-2013 seasons.
- Coordinated planning, execution, and evaluation of major fundraisers including auctions, golf tournaments, and special events centered on SHSU games.
- Assisted in outbound marketing efforts to alumni, general public, and students, which included: direct mailings, email blasts, call campaigns, web advertising, and print advertising.
Community Group Ticket Representative
Birmingham Barons
Birmingham, AL
01.2011 - 07.2012
- Executed group ticket sales targeting churches, schools, and youth sports organizations to enhance community engagement.
- Coordinate and Sell group theme nights: Church Nights, School/Kids Days, Senior Day, Youth League Nights, and Boy Scout and Girl Scout Nights with Camp Out.
- Coordinate, sell and market Birthday Parties, Team Parties and Barons Youth Clinics.
- Cultivated partnerships with local organizations to strengthen community relations and expand outreach.
- Developed and maintained client relationships while delivering exceptional customer service to enhance group experiences.
- Schedule and coordinate Barons player appearances around the community including visits to the Children's Hospital and Special Olympics.
- Handle and fulfill all donation requests.
- Coordinate pregame first pitches.
- Generated $170,000 in sales for the 2012 Season.
Education
Master of Arts - Sport Management
Sam Houston State University
Huntsville, TX12-2010
Bachelor of Science - Kinesiology, Minor in Math
Sam Houston State University
Huntsville, TX08-2009
Skills
- Sales strategy development
- Revenue generation
- Customer relationship management
- Territory management
- Negotiation tactics
- Contract review
- Team leadership
- Problem solving
- Effective communication
References
Available Upon Request
Timeline
Sales Manager
Bahri Line
01.2024 - Current
Account Executive
Bahri Line
11.2018 - 12.2023
Assistant Athletic Director of Ticket Sales and Operations
Sam Houston State University
04.2014 - 10.2018
Assistant Ticket Manager
Sam Houston State University
07.2012 - 04.2014
Community Group Ticket Representative
Birmingham Barons
01.2011 - 07.2012
Master of Arts - Sport Management
Sam Houston State University
Bachelor of Science - Kinesiology, Minor in Math
Sam Houston State University