Mickey York
Clarkston,MI
Summary
Dynamic leader and communicator with a proven track record at Fan Duel Sports Network, adept in engaging audiences and producing compelling sports content with a strong on-air presence and a knack for relationship building. Expert in small business operations and customer relations, demonstrated through successful management of Cruis'n Media. Skilled in marketing and staff management.
Overview
29
29
years of professional experience
Work History
Anchor/Host
Fan Duel Sports Network
06.2000 - Current
- Served primary role as host of Tigers, Red Wings and Pistons Pregame and Post game Shows.
- Reported ,wrote, and produced feature stories.
- Collaborated with producers to usher fans to Detroit's biggest sporting events and teams. Experience included covering the Detroit Lions, University of Michigan and Michigan State, Super Bowl, World Series, Stanley Cup, NBA Finals, MLB All-Star game, Ryder Cup, NCAA Final Four, College, High School sports and auto racing.
Owner/Publisher
Cruis'n Media
01.2021 - Current
- Managed day-to-day business operations of regional automotive magazine and media company with emphasis on classic cars.
- Produced content for print/digital publication and social media accounts dedicated to the automotive hobby and enthusiasts.
- Developed and maintained strong relationships with clients, resulting in repeat business and referrals.
- Oversaw daily operations, ensuring all tasks were completed accurately and efficiently by team members.
- Implemented marketing strategies to increase brand awareness and attract new customers.
- Hired, trained, and managed a high-performing team of employees and collaborators dedicated to achieving company goals.
Sports Director
WEYI-TV25
01.1996 - 06.2000
- Weekday sports anchor for NBC affiliate. Wrote, produced edited and shot own material.
- Directed and oversaw two-man sports department.
- Reported on local sports and high school, college and minor league athletic events and programs to provide interesting sports stories.
- Coordinated and hosted live shots and weekly coaches segments and Friday Night high school football show.
Education
Bachelor of Arts - Broadcast And Cinematic Arts
Central Michigan University
Mount Pleasant, MI05-1992
Skills
- Verbal and written communication
- Self-motivated, dedicated
- Team Oriented
- Small business operations
- Customer relations
- Relationship building
- Marketing
- Staff management
Accomplishments
Six-time Emmy Award winner; Cruis'n Media 2024 Corporate Vision Global Business Award for Best Automotive Publication in Mid-west; Phi Kappa Tau Hall of Fame; Karate Black Belt; First Place winner Detroit Autorama and Frankenmuth Autofest.
Timeline
Owner/Publisher
Cruis'n Media
01.2021 - Current
Anchor/Host
Fan Duel Sports Network
06.2000 - Current
Sports Director
WEYI-TV25
01.1996 - 06.2000
Bachelor of Arts - Broadcast And Cinematic Arts
Central Michigan University
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