Business Development and Project Management professional with a track record of driving 50% of company revenue through strategic B2B growth and team leadership.
Overview
6
6
years of professional experience
Work History
Business Development Ops Lead
VuMedi
07.2025 - Current
Setting up internal workflows that improve collaboration within BD team and continue to increase the number and quality of leads generated.
Managing a team of analysts and coordinators to support BD & Sales teams with reports, qualified opportunities and sales enablement materials.
Consulting BD leadership on lead gen strategies & tactics.
Head of B2B Sales & Operations
CircuitMess
10.2022 - 11.2024
Founded and led the B2B department, building a network of sales channels that now contribute to ≈ 50% of company’s yearly revenue.
Led strategic sales expansion into 11 markets, identifying key distributors, negotiating contracts, building relationships, and driving repeat orders.
Managed a team of sales and operations professionals, driving cross-functional collaboration and ensuring smooth entry into new markets.
Co-managed development of a new product line, coordinating between partners and the product team, and ensuring timelines were met.
Sales & Marketing Representative
CircuitMess
04.2021 - 10.2022
Closed over 150 deals with 50+ new and existing customers across 35 countries, driving significant revenue growth in retail segment of the company.
Served as the primary account manager for a $1.25M deal with Walmart, overseeing negotiations, partnership development, and product delivery.
Co-led the crowdfunding campaign for the CircuitMess Batmobile, generating $400K in revenue on Kickstarter and Indiegogo.
Developed and implemented sales strategies to attract new clients and maintain strong relationships with existing customers.
Channel Marketing Specialist
Formlabs
11.2019 - 11.2020
Increased distributors' sales results by regularly providing them with sales enablement materials - toolkits, banners, lead nurturing content etc.
Increased partner satisfaction by managing Partner Knowledge Base, which hosted relevant resources for them.
Enhanced the internal process workflow by developing an internal Knowledge Base for company's Sales and Marketing teams.
Sales & Marketing Intern
Rebelz Games
08.2019 - 11.2019
Completed various support tasks, including designing email campaigns, crafting sales enablement materials, and handling technical updates for the webshop.
Education
Master of Media Studies -
Erasmus University Rotterdam
08.2019
Bachelor of Journalism & PR -
University of Zagreb
05.2019
Skills
Leadership
Negotiation and Sales
Key Account Management
Project Management
Ability to Work Under Pressure
Languages
Croatian
Native or Bilingual
English
Native or Bilingual
Spanish
Professional Working
Timeline
Business Development Ops Lead
VuMedi
07.2025 - Current
Head of B2B Sales & Operations
CircuitMess
10.2022 - 11.2024
Sales & Marketing Representative
CircuitMess
04.2021 - 10.2022
Channel Marketing Specialist
Formlabs
11.2019 - 11.2020
Sales & Marketing Intern
Rebelz Games
08.2019 - 11.2019
Master of Media Studies -
Erasmus University Rotterdam
Bachelor of Journalism & PR -
University of Zagreb
Hobbies
Music Production, Strength Training, Multi Day Hiking
Account Management, Ad Ops and Business Development at Simcoe Media SolutionsAccount Management, Ad Ops and Business Development at Simcoe Media Solutions