Mikaelyn Carsia
Sugarloaf,PA
Summary
Results-driven merchandising and marketing leader with over 5 years of experience in revenue growth, customer acquisition, and brand performance. Expertise in developing strategic marketing campaigns, optimizing pricing, and analyzing market trends to enhance vendor relationships. Committed to driving profitability and business performance.
Overview
1
1
Certification
7
7
years of professional experience
Work History
Marketing and Merchandising Lead
New Global Marketing
Drums, PA
11.2021 - Current
- Developed and presented marketing ideas and campaigns to VP of Merchandising and Marketing
- Executed merchandising and marketing strategies to increase revenue, customer experience, and brand performance
- Focuses on customer acquisition and retention
- Oversees product promotions, vendor relationships, and forecasting
- Conducted competitor analysis to inform market trends and adjust merchandising strategies
- Negotiates with vendors to boost product offerings and increase profit margins, while networking with potential distributors to expand brand awareness
- Monitored product margins and managed pricing to optimize profitability
Store Manager
Hollister.Co
Rockaway, NJ
09.2020 - 11.2021
- Managed daily store operations, including opening and closing procedures and cash handling.
- Monitored inventory levels and coordinated timely stock replenishment to ensure consistent product availability
- Monitored inventory levels and coordinated stock replenishment to maintain product availability
- Managed associate scheduling and coached team members to improve performance and service quality
- Responsible for daily store operations, including opening and closing procedures and cash handling
Store Manager
Hollister.Co
Wilkes-Barre, PA
08.2019 - 09.2020
- Monitored visual merchandising to enhance customer experience and uphold brand standards
- Trained associates to improve customer engagement and build lasting loyalty
- Managed stockroom organization and streamlined replenishment and shipment processing
- Managed stockroom organization, replenishment, and shipment processing
- Monitored visual merchandising and maintained brand standards
Education
BBA - Marketing
Bloomsburg University of Pennsylvania
Bloomsburg, PA05.2018
Data Analysis - Data Analysis
Temple University
Philadelphia, PA11.2026
Digital Marketing - Marketing
Temple University
Philadelphia, PA02.2026
Skills
- Sales Forecasting
- Email and target marketing
- Customer acquisition and retention
- Microsoft Excel
Certification
- Digital Marketing, Temple University - February 2026
- Data Analysis, Temple University - November 2026
Timeline
Marketing and Merchandising Lead
New Global Marketing
11.2021 - Current
Store Manager
Hollister.Co
09.2020 - 11.2021
Store Manager
Hollister.Co
08.2019 - 09.2020
Data Analysis - Data Analysis
Temple University
BBA - Marketing
Bloomsburg University of Pennsylvania
Digital Marketing - Marketing
Temple University